Being a Philips brand licensee means a pledge to continually drive and deliver on our brand promise. To be considered, you will need to clearly demonstrate how your offering will enhance the value the Philips brand and the consumer experience. Conversely, let us know how the Philips brand will enhance the value of your offering. Beyond consumer product creation and quality, other competencies you should also bring to the table include consumer care, marketing and distribution.
Brand licensing arrangements typically requires a licensing initiation fee, minimum royalty commitment, approved business plan, agreed-upon business metrics, and customary insurance and indemnification provisions. Brand license management meetings will be conducted during joint business reviews, and on an ongoing basis.