Our Partnerships and Sponsorships

Events and Sponsorships


Our Sponsorships

For Philips sponsoring is a means to connect to our stakeholders via their passions such as sports, art and culture. We also see sponsorship as a cost-effective way to reach our audiences; helping us to reach our business and branding objectives.


In the selection of sponsorship properties we are guided by their ability to help reach business objectives and the strategic fit with our (simplicity) brand positioning. The Philips sponsorship portfolio is well balanced and includes The Rijksmuseum, The Royal Concertgebouw Orchestra, PSV, ATT Williams and a fine selection of local sponsorships in the hearts of the markets we serve.

Brand Licensing

Philips’ Brand Licensing Program provides the brand licensees the possibility to tap into our worldwide brand advantage.