Alliances and Participations

Strategic alliances are an important part of business at Philips. Philips partners with more than 30 leading global companies to introduce never-seen-before products that have revolutionized the offerings on the market. This site introduces a selection of these alliances, including products like Senseo®, PerfectDraft and ActiveCrystals.

Strategic Alliances

Nivea

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The Philips moisturizing shaving system shaver with integrated NIVEA FOR MEN lotion allows comfortable, wet or dry shaving.

Sara Lee

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Senseo® coffee pod system, developed with Sara Lee (Douwe Egberts), meets the consumers’ coffee-drinking preferences with ultimate speed and convenience. The Senseo® Latte Select with integrated fresh milk container was launched in September 2008.

Swarovski

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ActiveCrystals are a range of unique sound accessories and USB storage devices that make a fashion statement with Philips technology encrusted with Swarovski crystals.

AT&T Williams Formula One

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Philips Shavers became an on-car sponsor for the AT&T Williams F1 team in 2007.

Inbev

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PerfectDraft brings the great taste of draft beer into the homes. Developed in collaboration with InBev, a leading global company in the brewing industry.

 
Participations

Philips holds stakes in various companies that support Philips’ current businesses or used to be part of Philips’ operations.