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We improve the quality of people's lives through the timely introduction of meaningful technological innovations.
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In a world where technology increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people.
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- Delight customers
- Deliver great results
- Develop people
- Depend on each other
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We will:
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increase profitability through re-allocation of capital towards opportunities offering higher returns
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leverage the Philips brand and our core competencies in healthcare, lifestyle and technology to grow in selected categories and geographies
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build partnerships with key customers, both in the business-to-business and business-to-consumer areas
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continue to invest in maintaining world-class R&D and leverage our strong intellectual property portfolio
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strengthen our leadership competencies
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drive productivity through business transformation and operational excellence
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