Vision and Strategy

Improving people’s lives through meaningful innovation

For over 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges – e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being – we are confident in our chosen strategic direction.

 

Vision_mission_180x90.jpg

Mission

Improving people’s lives through meaningful innovation

Vision_vision_180x90.jpg

Vision

At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.

Behaviours

Behaviours

  • Eager to win
  • Take ownership
  • Team up to excel
 

2016 Performance Targets


Sales Growth Comparable CAGR(1) 2014 to 2016 4 – 6%


• Group Reported(2) EBITA 11-12%
– Healthcare businesses 16-17%
– Consumer Lifestyle businesses 11-13%
– Lighting businesses 9-11%


• Group Return on Invested Capital(3) > 14%


(1): CAGR is Compound Annual Growth Rate. Assumption is 3-4% real GDP growth
(2): Including restructuring and acquisition-related charges
(3): Excluding M&A impact