Vision and Strategy

Mid-term (2013) performance targets

Philips’ business portfolio is well positioned in highly attractive markets and geographies to capitalize on global trends. The large majority of our businesses have the right fundamentals for profitable organic growth.

Philips mid-term performance goals are:

  • Comparable sales growth of 4-6%, assuming real GDP growth of 3-4% per annum
  • Reported EBITA margins of 10-12% for the Group
    - 15 - 17% for Healthcare
    - 8 - 10% for Consumer Lifestyle (excluding licenses)
    - 8 - 10% for Lighting
  • Return On Invested Capital of 12-14%
 
Brand Promise

We empower people to benefit from innovation by delivering on our brand promise of “sense and simplicity”. This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users.

 
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Mission

"Improve the quality of people’s lives through timely introduction of meaningful innovations."

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Vision

“In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people.”

Behaviours

Behaviours

  • Eager to win
  • Take ownership
  • Team up to excel