Vision and Strategy

Improving people’s lives through meaningful innovation

For over 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges – e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being – we are confident in our chosen strategic direction.




Improving people’s lives through meaningful innovation



At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.



  • Eager to win
  • Take ownership
  • Team up to excel

2016 Performance Targets

Sales Growth Comparable CAGR(1) 2014 to 2016 4 – 6%

• Group Reported(2) EBITA 11-12%
– Healthcare businesses 16-17%
– Consumer Lifestyle businesses 11-13%
– Lighting businesses 9-11%

• Group Return on Invested Capital(3) > 14%

(1): CAGR is Compound Annual Growth Rate. Assumption is 3-4% real GDP growth
(2): Including restructuring and acquisition-related charges
(3): Excluding M&A impact