Vision and Strategy

Improving people’s lives through meaningful innovation

For the past 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges – e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being – we are confident in our chosen strategic direction.

 

 
Brand Promise

We empower people to benefit from innovation by delivering on our brand promise of “sense and simplicity”. This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users.

 
 
Mid-term (2013) performance targets

- Comparable sales growth of 4-6%, assuming real GDP growth of 3-4% per annum
- Reported EBITA margins of 10-12% for the Group

  • 15 -17 % for Healthcare
  • 8-10 % for Consumer Lifestyle (excl. licenses)
  • 8-10 % for Lighting

- Return on Invested Capital of 12- 14%

 
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Mission

Improving people’s lives through meaningful innovation

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Vision

At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.

Behaviours

Behaviours

  • Eager to win
  • Take ownership
  • Team up to excel