Stamford, USA & Guildford, UK – Building on a strong history of innovation, Philips AVENT – the brand most recommended by moms worldwide – today launches its innovative new Comfort breast pump and Natural feeding bottle. Responsible for a long series of firsts in the baby feeding category since the birth of the brand in 1984, the new Comfort breast pump features a unique design that lets moms sit back and express with more comfort and ease, while the Philips AVENT Natural bottle allows your baby to feed almost as at the breast thanks to its wide, breast-shaped teat and unique comfort petals. With the new range aimed at helping moms easily combine breast and bottle feeding, Philips AVENT is dedicated to helping moms give their baby the best start in life.
Developed with leading lactation consultants, the Philips AVENT Comfort breast pump is the only pump that allows moms to express in a comfortable, reclined position, instead of leaning forward. Offering enhanced comfort and thereby encouraging an easier milk flow, the Philips AVENT Comfort breast pump helps moms breastfeed for longer, providing more milk to their baby.
According to global research conducted by Philips AVENT and the Philips Centre for Health and Well-being, 23% of women stop breastfeeding within the first three months because it becomes too painful to continue. With comfort widely recognized as the key to successful expressing, the new Philips AVENT Comfort breast pumps eliminate the need to lean forwards while expressing, aiding relaxation and reducing the likelihood of back pain. They also feature an innovative, active massage cushion which feels warm and natural on the breast. Soft silicone petals gently massage the breast to stimulate the let down reflex and encourage increased milk flow and supply. Promoting comfortable expressing, moms can easily provide all the milk goodness their baby needs.
“Comfort is key in successful breastfeeding, and it’s just as important if a mother wishes to or needs to express her breast milk for her baby. If she is stressed or uncomfortable then this can have a significant effect on how much milk she can express,” explains midwife Vicki Scott, Baby Feeding and Wellbeing Advisor at Philips AVENT. “The Philips AVENT Comfort breast pump really supports moms to provide their baby with all important breast milk for as long as they wish and makes it as easy as possible. Making the right choices to give their baby the best start in life is every new mom’s priority, and that’s where Philips AVENT can help. Philips AVENT has developed their Natural bottle which, due to its innovative design, makes combination feeding easier as it works with baby’s natural feeding techniques.”
Pumping is also more comfortable and less tiring as a result of the uniquely shaped handle and gentle fingertip control found in Philips AVENT Comfort manual breast pumps. The pump can be held closer to the body for a more relaxed hand and arm position.
The launch of the Philips AVENT Natural bottle marks the latest addition from the brand that introduced a more natural bottle in 1984 and set the standard for feeding bottles worldwide. Inspired by nature, the new Philips AVENT Natural bottle provides additional reassurance for moms, many of whom feel anxious about switching between breast and bottle feeding. Thanks to its breast-shaped teat which encourages easy latch on similar to the breast for babies, Philips AVENT Natural bottle helps moms easily switch between breast and bottle for peace of mind and a satisfied baby. In addition to high teat acceptance, the unique comfort petals inside the soft silicone teat increase flexibility and stretch to prevent teat-collapse and ensure moms breast feed longer.
Responsible for the first Philips AVENT feeding bottle with a revolutionary one-way valve allowing a baby to feed continuously and clinically proven to reduce colic, the new Natural bottle from Philips AVENT has an advanced, breakthrough anti-colic system. With two high performance valves, the Philips AVENT Natural bottle reduces discomfort by venting air into the bottle and not into baby’s tummy, ensuring no leakage and an uninterrupted, contented feed.
For true simplicity, the new Philips AVENT Natural bottle is compatible with the entire Philips AVENT feeding range and its teats are interchangeable for ease of use. To move even more seamlessly between breast and bottle feeding, the Philips AVENT Comfort breast pump also slots into all bottles and storage containers so there’s no need to transfer and risk losing precious milk or sterilize more containers than necessary. Philips AVENT offers the only fully compatible range from breastfeeding to cup, saving time and making life easier for busy moms and ensuring baby gets the best start in life.
The new Philips AVENT Natural bottle is available in two sizes. Made of BPA free material (polypropylene), all bottles are available in single and twin packs.
Notes to editors
Since the birth of the brand in 1984, Philips AVENT develops the highest quality baby care and feeding products in partnership with leading lactation consultants. Priding itself on a strong history of innovation, Philips AVENT encourages moms to download its first free mobile application, “My Baby & Me.” The application, available for the iPhone™ to start, offers a range of features to help moms track their baby’s development from infancy to toddlerhood. The “My Baby & Me” application can be downloaded here.