Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA) today announced two new introductions in its Personal Care portfolio. The Philips Shaver series 9000 is Philips’ latest high-end shaver, a global proposition that will be available in major markets including China, Germany, North America and Russia. Philips is a global leader in electric male grooming, with over 40% market share. Building on its leadership in female beauty propositions, Philips is also introducing the Philips VisaCare. VisaCare is a microdermabrasion skincare solution that results in firmer-feeling and more radiant skin. Philips is making treatments previously delivered in a professional setting available in the home – VisaCare is the latest example.
“These latest introductions demonstrate our commitment to driving growth by leveraging innovation to expand geographically, exciting existing consumers and attracting new ones,” said Pieter Nota, CEO Philips Consumer Lifestyle. “In 2014, Philips celebrates 75 years as an innovation leader in male grooming and beauty, and in that time has transformed the electric shaving and beauty industry, with innovations that enable consumers to achieve the look they desire, in an impactful and caring way.”
Supporting the launch of Shaver series 9000, this year Philips will enter a multi-year partnership with the innovative XCOR Aerospace and Space Expedition Corporation (SXC), which intends to fly its first commercial passengers into space in 2015.
For more information of Philips Shaver series 9000 and VisaCare, please click here.