Hidden Heroes

Hidden Heroes

There are 5.5 million military caregivers—spouses, family, and friends of wounded, ill, or injured Veterans and service members—providing $14 billion in uncompensated, voluntary care for their loved ones across the United States. These hidden heroes face great physical, emotional, and financial strain themselves, and too often have few options for healthcare support.


To address this urgent, national priority, Philips, in partnership with the Elizabeth Dole Foundation and the U.S. Department of Veterans Affairs (VA), is raising awareness, facilitating collaborations, and developing solutions that make a significant impact on the lives of military caregivers and identify the gaps in access to better care.


Because real change happens at the local level, we are proud to play an active role in spearheading a growing network of more than 100 Hidden Heroes cities and local leaders committed to identifying long-lasting solutions for Veterans and their caregivers. Together, we hope to build upon our 45+ year relationship with the VA to uncover strategies for better local and national care for our military and Veterans and create a model that communities across the nation can use.


This year we are continuing our campaign and visiting Seattle, Boston and Minneapolis to help shine a light on the vital role our Hidden Heroes play, and discover how we can continue to get them the right support they need to provide care wherever they need it.

Joe speaking

Joe Robinson, SVP of Health Systems Solutions, discusses the impact of Philips’ partnership with the Elizabeth Dole Foundation and the Dept. of Veterans Affairs has on care delivery for our nation’s Veterans and what that means for their caregivers.

Next stop on the Hidden Heroes campaign tour: Annual Convening in Washington, D.C.


On November 26, we will be in Washington, D.C. for the Elizabeth Dole Foundation’s Annual Convening, bringing together hundreds of national and community providers to discuss the needs and challenges of veteran and military caregivers. At the Annual Convening, we will be unveiling the Military and Veteran Caregiver Experience Map – an interactive tool that we have developed in partnership with the Elizabeth Dole Foundation and the VA. Years in the making and through countless conversations with hundreds of military caregivers, researchers, and members of the military and veteran caregiver support community, the map aims to shed light on the common moments that most, if not all, caregivers may experience. By raising awareness of the challenges that caregivers face and mapping out key points where the right people, organizations and service providers could lend support, we can help achieve better outcomes for these caregivers, and ultimately, our veterans.


Event details:

Location: Capital Hilton, 1001 16th St NW, Washington, D.C.  20036


Featured participants include:

  • Mike Pence, Vice President of the United States
  • Secretary Robert Wilkie, US Department of Veterans Affairs
  • Secretary Alex Azar, US Department of Health & Human Services
  • Senator Elizabeth Dole
  • Dr. Lynda Davis, Chief Veterans Experience Officer, VA
  • Dr. Steven Lieberman, Acting Principle Deputy Under Secretary for Health
  • Meg Kabat, National Director, VA Caregiver Support Program
  • Paula Cobb, Head of Global Strategic Marketing, Philips
  • Laurel Rodewald, Director of Programs, Elizabeth Dole Foundation
  • Jennifer Mackinday, HHCC Program Coordinator, Elizabeth Dole Foundation
  • Steve Schwab, Executive Director, Elizabeth Dole Foundation
  • Military and Veteran caregivers
  • Local Veteran/Military support organizations, including: Wounded Warrior Project and The Independence Fund
  • Local public, private, business and community leaders
Paula Cobb
Paula Cobb, Head of Global Strategic Marketing at Philips, will present executive remarks at the upcoming EDF Annual Convening event in Washington, D.C.

Military Caregiver Celebration in Seattle, Washington: February 21, 2018

Building off of the momentum from last year, 2018’s first Military Caregiver Celebration took place in the city of Seattle. The event boasted a successful turnout of attendees and participants, including Seattle’s Mayor Jenny Durkan and the VA’s Meg Kabat, to participate with us during these important conversations.

National Convening: The Military Caregiver Journey: November 13, 2017

Last November, we held our annual convening in Washington, DC to publicly introduce the development of the Caregiver Journey Map and offer an opportunity for event attendees to give feedback on the in-progress development of this vital resource. In addition to remarks by those close to the development of the Caregiver Journey Map, including members of Philips Design, the Elizabeth Dole Foundation and key government stakeholders at the VA, the convening also gave attendees the opportunity to participate in workshop discussions to share their thoughts on the current rendition of the map and identify further areas for development.

Military Caregiver Celebration in Pittsburgh, Pennsylvania: September 15, 2017

The first Military Caregiver Celebration kicked off last year at the Pittsburgh VA hospital with significant success, with remarks from Former VA Secretary Shulkin, Senator Elizabeth Dole, and Philips’ Joe Robinson.

Empowering military caregivers with the Elizabeth Dole Foundation

Senator Elizabeth Dole
Peg Campbell

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