Hidden Heroes

There are 5.5 million military caregivers—spouses, family, and friends of wounded, ill, or injured Veterans and service members—providing $14 billion in uncompensated, voluntary care for their loved ones across the United States. These hidden heroes face great physical, emotional, and financial strain themselves, and too often have few options for healthcare support.


To address this urgent, national priority, Philips, in partnership with the Elizabeth Dole Foundation and the U.S. Department of Veterans Affairs (VA), is raising awareness, facilitating collaborations, and developing solutions that make a significant impact on the lives of military caregivers and identify the gaps in access to better care.


Because real change happens at the local level, we are proud to play an active role in spearheading a growing network of more than 100 Hidden Heroes cities and local leaders committed to identifying long-lasting solutions for Veterans and their caregivers. Together, we hope to build upon our 45+ year relationship with the VA to uncover strategies for better local and national care for our military and Veterans and create a model that communities across the nation can use.


This year we are continuing our campaign and visiting Seattle, Boston and Minneapolis to help shine a light on the vital role our Hidden Heroes play, and discover how we can continue to get them the right support they need to provide care wherever they need it.

Joe speaking

Joe Robinson, SVP of Health Systems Solutions, discusses the impact of Philips’ partnership with the Elizabeth Dole Foundation and the Dept. of Veterans Affairs has on care delivery for our nation’s Veterans and what that means for their caregivers.

Next stop on the Hidden Heroes campaign tour: Twin Cities


On August 27, we will be in Minneapolis hosting the fourth Military Caregiver Celebration, which is taking place during the annual American Legion Convention. As we continue to build on our partnership with VA, we look forward to honoring the Twin Cities’ Veteran and Military caregivers with the Elizabeth Dole Foundation – bringing together the VA, local lawmakers, regional leaders, and key stakeholders in a grassroots activation to celebrate our Hidden Heroes.


Event details:

Location: Minneapolis Convention Center, 1301 2nd Ave, Minneapolis, MN 55403


Featured participants include:

  • Senator Elizabeth Dole
  • City of Minneapolis Mayor, Jacob Frey
  • City of St. Paul Mayor, Melvin Carter
  • Meg Kabat, National Director, VA Caregiver Support Program
  • Steve Schwab, Executive Director, Elizabeth Dole Foundation
  • Roy Smythe, M.D., Chief Medical Officer, Philips
  • American Legion and American Legion Auxiliary leaders
  • Veterans and American Legion members
  • Military and Veteran caregivers
  • Local Veteran/Military support organizations, including: Rebuilding Together, Wounded Warrior Project, America's Warrior Partnership
  • Local public, private, business and community leaders
Roy Smythe
Roy Smythe, Chief Medical Officer at Philips, will present executive remarks at the upcoming Caregiver Celebration event in Minneapolis.

Summary of previous caregiver celebration events

Military Caregiver Celebration in Boston, Massachusetts: May 1, 2018

Our third Military Caregiver Celebration took place in Boston, where we had the honor of bringing James "Maggie" Megellas, a decorated 101-year-old World War II hero, onstage to share his experience and recognize of the important role that caregivers play. The Boston celebration had a great turnout of attendees and participants, including Congressman Joe Kennedy III and Secretary Francisco Ureña of the Massachusetts VA Dept.

Watch the Boston Caregiver Celebration video

boston video recap
Play video

Military Caregiver Celebration in Seattle, Washington: February 21, 2018

Building off of the momentum from last year, 2018’s first Military Caregiver Celebration took place in the city of Seattle. The event boasted a successful turnout of attendees and participants, including Seattle’s Mayor Jenny Durkan and the VA’s Meg Kabat, to participate with us during these important conversations.

National Convening: The Military Caregiver Journey: November 13, 2017

Last November, we held our annual convening in Washington, DC to publicly introduce the development of the Caregiver Journey Map and offer an opportunity for event attendees to give feedback on the in-progress development of this vital resource. In addition to remarks by those close to the development of the Caregiver Journey Map, including members of Philips Design, the Elizabeth Dole Foundation and key government stakeholders at the VA, the convening also gave attendees the opportunity to participate in workshop discussions to share their thoughts on the current rendition of the map and identify further areas for development.

Military Caregiver Celebration in Pittsburgh, Pennsylvania: September 15, 2017

The first Military Caregiver Celebration kicked off last year at the Pittsburgh VA hospital with significant success, with remarks from Former VA Secretary Shulkin, Senator Elizabeth Dole, and Philips’ Joe Robinson.

Empowering military caregivers with the Elizabeth Dole Foundation

Senator Elizabeth Dole
Peg Campbell

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