Hidden Heroes

Hidden Heroes

There are 5.5 million military caregivers—spouses, family, and friends of wounded, ill, or injured Veterans and service members—providing $14 billion in uncompensated, voluntary care for their loved ones across the United States. These hidden heroes face great physical, emotional, and financial strain themselves, and too often have few options for healthcare support.


To address this urgent, national priority, Philips, in partnership with the Elizabeth Dole Foundation and the U.S. Department of Veterans Affairs (VA), is raising awareness, facilitating collaborations, and developing solutions that make a significant impact on the lives of military caregivers and identify the gaps in access to better care.


Because real change happens at the local level, we are proud to play an active role in spearheading a growing network of more than 100 Hidden Heroes cities and local leaders committed to identifying long-lasting solutions for Veterans and their caregivers. Together, we hope to build upon our 45+ year relationship with the VA to uncover strategies for better local and national care for our military and Veterans and create a model that communities across the nation can use.


This year we are continuing our campaign and visiting Seattle, Boston and Minneapolis to help shine a light on the vital role our Hidden Heroes play, and discover how we can continue to get them the right support they need to provide care wherever they need it.

Joe speaking

Joe Robinson, SVP of Health Systems Solutions, discusses the impact of Philips’ partnership with the Elizabeth Dole Foundation and the Dept. of Veterans Affairs has on care delivery for our nation’s Veterans and what that means for their caregivers.

Next stop on the Hidden Heroes campaign tour: Annual Convening in Washington, D.C.

On October 21, Philips will join the Elizabeth Dole Foundation and the U.S. Department of Veterans Affairs in Washington D.C. for the Fourth Annual National Convening for Veteran Caregivers. This year's event will convene over 400 national and community service providers, healthcare practitioners, subject matter experts and veteran caregivers for a focused discussion on the needs and challenges that military and veteran caregivers face. 

This year's theme, "Inspiring Community Action in the Caregiver Journey" challenges participants to discover ways to enable better veteran caregiver support at the community level. Notably, several new caregiver initiatives will debut at the Convening, including Philips showcase of the adoption of the Military and Veteran Caregiver Experience Map at the local level. In addition, this year's event will also feature remarks from leaders and experts, presentations by veteran caregivers, and roundtable discussions on key topics including: suicide prevention and building community models of caregiver support. 

Learn more about the Military and Veteran Caregiver Experience Map

Event details:

Location: Capital Hilton - 1001 16th St NW, Washington, DC
Monday, October 21, 2019


Featured participants include:

  • The Honorable Robert Wilkie, Secretary, U.S. Department of Veterans Affairs
  • Lynda Davis, Chief Veterans Experience Officer, U.S. Department of Veterans Affairs
  • Lisa Pape, Deputy Chief Patient Care Services Officer for Care Management and Social Work for the Veterans Health Administration, U.S. Department of Veterans Affairs
  • Steve Schwab, CEO, The Elizabeth Dole Foundation
  • Vitor Rocha, Chief Market Leader, Philips North America
Vitor Rocha
Vitor Rocha, Chief Market Leader at Philips North America, will present keynote remarks about Philips work to support military and veteran caregivers at the Fourth Annual Convening in Washington, D.C.

Explore the Journey: The Military and Veteran Caregiver Experience Map Event in Durham, NC: July 9, 2019

This event incorporated a local caregiver celebration event with a workshop to gather feedback about the Military and Veteran Caregiver Experience Map. By gaining first-hand input from local caregivers, service organizations and other relevant stakeholders, continued updates and versioning can be made to improve upon the Map.

Military Caregiver Celebration in Seattle, Washington: February 21, 2018

Building off of the momentum from last year, 2018’s first Military Caregiver Celebration took place in the city of Seattle. The event boasted a successful turnout of attendees and participants, including Seattle’s Mayor Jenny Durkan and the VA’s Meg Kabat, to participate with us during these important conversations.

National Convening: The Military Caregiver Journey: November 13, 2017

Last November, we held our annual convening in Washington, DC to publicly introduce the development of the Caregiver Journey Map and offer an opportunity for event attendees to give feedback on the in-progress development of this vital resource. In addition to remarks by those close to the development of the Caregiver Journey Map, including members of Philips Design, the Elizabeth Dole Foundation and key government stakeholders at the VA, the convening also gave attendees the opportunity to participate in workshop discussions to share their thoughts on the current rendition of the map and identify further areas for development.

Military Caregiver Celebration in Pittsburgh, Pennsylvania: September 15, 2017

The first Military Caregiver Celebration kicked off last year at the Pittsburgh VA hospital with significant success, with remarks from Former VA Secretary Shulkin, Senator Elizabeth Dole, and Philips’ Joe Robinson.

Empowering military caregivers with the Elizabeth Dole Foundation

Senator Elizabeth Dole
Peg Campbell

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