A 237-bed community hospital was struggling with a declining ability to meet the expectations of its primary market. Efforts to remedy community perception had a history of short-term gains that were never sustained. Throughput challenges robbed the facility of capacity and contributed to long wait times and poor perceptions of care.
As other facilities in the region began to feel the pressure of health care reform, this hospital faced an aggressive advertising campaign from regional competitors that focused on publicly reported metrics. The organization was also faced with a vacancy in the ED director position. They looked to Philips Blue Jay Consulting to help.
