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SXSW® Interactive 2015

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The Philips experience at SXSW® Interactive

Ed Gala,

Global Head of Events and Sponsorships


2015 marked our biggest presence ever at SXSW® Interactive, a reflection of our brand’s digital relevance and capabilities in the health technology space.  It was an opportunity to have great conversations with attendees from all sorts of backgrounds: developers, digital entrepreneurs, physicians, consumers and more.

SXSW® has long been a mecca for entrepreneurs and those who love all things social, but it’s now expanded to include a MedTech Expo where new health innovations and ideas were brought forward. This two-day Expo was the perfect opportunity to share solutions like the Philips App-based mobile ultrasound, eCare apps, BlueTouch and Pulse Relief. You could also find Philips at the Motivate Lounge in the Austin Convention Center and check your vital signs, see our wearable prototype for COPD patients or enjoy an “airfried” snack. Or maybe you tried a fresh juice while stopping by our Health Shack on Trinity Street.


On site and online, we asked people to engage in our healthy question of the day to see their opinions on health. Questions included: what’s your biggest health vice? What kind of technology do you use to track your health? The results were really interesting. Take a look by following #MyHealthyIs.

We also piloted the Connect to Healthy Experience, which offered real-time day-to-day health information by connecting participants’ wearable devices, readings from vital signs and other sources to see overall population health at SXSW® Interactive. 


Proudly recognized as a strong player in lighting solutions and kitchen appliances, or as the company that makes Sonicare toothbrushes and baby monitors, SXSW® provided the perfect venue to broaden audience perception of Philips. In fact, while visiting our Health Shack and sipping on a fresh juice, one attendee asked “what does this juice have to do with a lighting company?” After sharing how we provide solutions across all facets of the patient health journey, the attendee became truly excited and expressed great interest in the fact that such a longstanding company was taking on this new initiative focused on connected health. Several iterations of this story were heard during our time at SXSW®. It was incredible to see and hear the positive sentiments about Philips leading in health and wellbeing technology for personal and professional health. 

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