The future of maternal care: navigating complexity, reimbursement and innovation
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- Duration 36: 21
Maternal health in the United States is facing a pivotal moment, marked by increasing complexities in obstetric care, operational pressures on health systems and upcoming changes in reimbursement models. To explore these challenges and opportunities, I gathered some of our Philips experts for a deep discussion: Dr. Carla Goulart Peron, Chief Medical Officer at Philips and an OBGYN; Amy Martin, Head of Hospital Patient Monitoring Standards and a nurse practitioner specializing in NICU and pediatrics; and Dr. Veronica Adamson, Head of Product, AI and Interoperability (ACI), in maternal health.
At-a-glance:
- Maternal health challenges: Rising maternal age, high-risk pregnancies and fragmented care systems are straining health systems and impacting outcomes.
- Innovation barriers: Structural issues like reimbursement gaps and outdated technology have slowed progress in maternal health innovation.
- Opportunities ahead: Upcoming changes in obstetric billing and advancements in connected care technology could drive earlier interventions and better outcomes for mothers and infants.
We need to move towards a more connected, proactive care model that helps care teams identify risks sooner – because when the mother is at risk, the infant is also at risk.
Amy Martin
Head of Hospital Patient Monitoring Standards
Philips
The upcoming shift in obstetric billing – moving from a single global payment model to discrete billable moments – takes center stage as we explore how this change could drive innovation, improve data continuity and enable earlier interventions for better outcomes. Our panelists emphasize the need for technology to adapt to the complexities of modern maternal health, supporting both clinicians and patients through connected care solutions.
This conversation underscores the urgency of addressing maternal health disparities and leveraging technology to prevent avoidable complications. With 80% of maternal deaths deemed preventable by the CDC [1], we need a more proactive, data-driven approach to care that prioritizes both mothers and infants.
Watch the full discussion to learn valuable insights into the future of maternal health and the role of technology in transforming care delivery – including more about the challenges, opportunities and innovations shaping this critical area of healthcare.
Featuring
Jennifer Law
Maternal Health Venture Leader
Philips, United States
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Jennifer Law is the Maternal Health Venture Leader at Philips, a global healthcare technology company that aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. In her role, Jennifer focuses on how technology can help close the care gap for millions of pregnant women and families who lack access to quality prenatal and postpartum care in the U.S. and around the world. Philips’ portfolio spans medical devices like ultrasound and patient monitoring, as well as consumer products such as the Avent brand and the world’s most downloaded pregnancy app. Jennifer also engages in maternal health policy and government affairs and serves on advisory bodies, including the Massachusetts Maternal Health Task Force and the board of the March of Dimes. Prior to Philips, Jennifer worked as an innovation and strategy consultant.
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Footnotes
- https://www.cdc.gov/maternal-mortality/preventing-pregnancy-related-deaths/index.html
Disclaimer
The opinions and clinical experiences presented herein are specific to the featured topics and are not linked to any specific patient and are for information purposes only. The medical experience(s) derived from these topics may not be predictive of all patients. Individual results may vary depending on a variety of patient-specific attributes and related factors. Nothing in this article is intended to provide specific medical advice or to take the place of written law or regulations.