Mar 02, 2026 | 4 minute read
Philips Norelco OneBlade Named Presenting Sponsor of the 2026 North American Challengers League
Inspiring the next generation of gaming pros to play with confidence
CAMBRIDGE, Mass. (Mar. 2, 2026) — Philips Norelco OneBlade has been announced today as the first grooming brand partner to be the presenting sponsor of this year’s North American Challengers League (NACL) hosted on Twitch and YouTube.
The all-in-one trim, edge and shave tool is heading into the upcoming NACL season alongside Liga Ace and Twitch, celebrating precision, performance and competitive excellence. As the next generation of North American League of Legends esports talent competes, this key partnership between Philips Norelco OneBlade, Liga Ace and Twitch will spearhead opportunities that call for customization and control at the highest level. "This partnership sits at the heart of competitive esports, where rising talent earns fame and reputation under pressure. NACL players compete with speed, precision and confidence, the same mindset that defines our brand,” said Ivone de Lima Miranda, Marketing Leader, Philips Personal Health North America. "This product is built for high performers who refuse to compromise on quality. We're proud to support NACL's rising stars as they chase greatness both in the arena and in life." Fans will see Philips Norelco OneBlade behind NACL’s most electrifying moments through customized broadcast segments and new content features set to strengthen the competitive gaming community. Raising the bar for live esports storytelling, the partnership introduces interactive Twitch elements that include a broadcast chatbot and a one-day homepage takeover to extend the action beyond the match. “We are committed to developing the future stars of the esport and building a sustainable ecosystem for players and fans alike,” said Octavio Echeagaray Treviño of Liga Ace. “Welcoming Philips Norelco to the league marks a defining moment for us. This partnership strengthens our vision and enables us to deliver a premier competitive experience for the community.” Together, Philips Norelco OneBlade and the NACL are delivering one of the league’s most integrated partnerships to date, engaging fans in meaningful ways throughout the season. “What makes this partnership unique is how Philips Norelco OneBlade champions the idea that gamers are at their best when they show up as the most confident, prepared version of themselves. Success in competitive gaming isn’t just about skill, but also mindset and personal readiness. On Twitch, authenticity and self-expression are core to the community, and this campaign celebrates the role preparation plays in helping creators approach competitive excellence,” said Sarah Iooss, Director of Global Agency & Twitch, Amazon Ads.
2026 Partnership Highlights
● Presenting Rights & Branding (2026 season): Co-branded content denoting “presented by Philips Norelco OneBlade” across the full 2026 competitive calendar. ● Custom broadcast integrations such as: a. Face-To-Face Matchup: Much like traditional sports can come down to a matchup between two key players, so do matches of League of Legends. With our Face-to-Face Matchup broadcast insert, OneBlade will highlight a pair of players each game who may be the driving force to their team’s success. b. Game Face Interview: In the minutes leading into each game, OneBlade will present a brief interview with players loading into the game. Questions will revolve around game day preparation and confidence heading into the match. c. Precision Play: OneBlade will highlight the biggest moments of the action as the game unfolds. Similar to traditional sports broadcasts, the stream will display a OneBlade Instant Replay segment right after big moments where the in-game casters highlight precise moves and gutsy gambits. d. Other in-broadcast elements, including branded banners on Summoner’s Rift, and branded face cams highlighting all NACL players during the core of the action.
