Never just a toothbrush: Celebrating 30 years of Philips Sonicare

Celebrating 30 years this year, Sonicare has always been visionary and supportive of the connection between oral and overall health. Developed closely with the dental community, Sonicare’s approach has been to continuously innovate to help people achieve a higher degree of oral care at home between dental visits. This unique approach led to Sonicare becoming the leading recommended power toothbrush brand by dental professionals in the US in just three years.

Brushing your teeth is something we all do, twice a day. While most of us brush without thinking, Sonicare has taken up a special place in many people’s hearts. It’s a much-desired innovative product, a favorite on birthday wish lists and often one of the first things people pack as their travel buddy. Philips Sonicare also helps kids build healthy brushing routines while they’re young. Philips Sonicare For Kids Connected makes brushing your teeth fun with game character Sparkly helping kids reach the recommended two-minute brushing time with ease. Going beyond brushing, to interdental health, Sonicare’s range of Power Flossers with Quad Stream technology produce an x-shaped stream of water that reaches deep between teeth, removing up to 99.9% of plaque in treated areas*.

Since Sonicare’s inception and creation 30 years ago, and as the link between oral and overall health is getting clearer, Philips Sonicare continues to focus on using technology to improve people’s health and wellbeing worldwide. To keep being more than just a toothbrush for millions of people, Sonicare puts people and innovation at the heart of all of its new product development. From technology advances to more innovative and user-friendly design, Philips is proud to say it’s achieved its vision when it set out on its Sonicare journey three decades ago to become the standard in personal oral care worldwide.