New Philips Norelco Shaver i9000 Prestige Ultra Introduces the Brand's First "Root-Level" Shave, for Closest Shave Yet

Marking a category first, Philips Norelco Shaver i9000 Prestige Ultra introduces a root-level shave thanks to new Triple Action Lift & Cut Technology that lifts each hair from the root, up to -0.08mm below the surface, for day-long closeness, even in hard-to-shave-areas.

According to data from Philips, the most commonly reported needs for consumers when shaving are precision, comfort, device longevity and wet & dry functionality, so much so that, for high-end shave consumers specifically, 41% are willing to invest more on comfort and 34% are willing to invest in closeness when making a shaver purchase.* These insights were the driving force to how Philips approached the design journey of their latest innovation, addressing pressing user needs, head-on. Beyond the aforementioned product features, today's launch also marks a series of firsts and innovative enhancements that put the user front and center. Some additional standout features include:

Philips Norelco Shaver i9000 Prestige Ultra is currently available for purchase on Philips.com, BestBuy.com and Amazon, with expansion to additional retailers nationwide through 2025. The suggested retail price is $329.99-$499.99, dependent on model. With this product, Philips Norelco is also introducing a category-leading warranty of up to 7 years (with product registration).