Philips and Ingeborg Initiatives address maternal health challenges in Arkansas with access to critical resources through the Philips Avent Pregnancy+ app
Arkansas moms get access to customized content and information on essential state resources for a healthier pregnancy
- Mar 10, 2025
- 2 minute read
CAMBRIDGE, Mass. and BENTONVILLE, Ark. – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and Ingeborg Initiatives are teaming up to provide all expectant parents in Arkansas with access to Philips Avent Pregnancy+ app with customized state-offered information and tools to increase access to care, improve health literacy and adopt healthy habits. State residents who download the Pregnancy+ app will automatically receive access to this premium, customized content.
In the U.S., Arkansas ranks 50th in maternal mortality [1] as well as infant mortality [2]. Educational tools such as Pregnancy+ give families direct access to state-offered content developed by experts to help drive awareness, confidence and a healthy lifestyle. A recent survey among pregnant and postpartum mothers indicates that those using the Pregnancy+ app report higher maternal health literacy, interest in engaging in early and regular prenatal care and adopting healthier habits compared to those who do not use pregnancy apps, which ultimately may foster better health outcomes for mom and baby [3].
No one organization is going to be able to address the maternal health crisis alone, but collaboratively, we can meet moms where they are and give them access to the care they need.
Dana Medema
“Maternal health in Arkansas is in crisis. Lawmakers are now focused on it, but it is going to take all stakeholders—public, private, philanthropic—to get women the care they need before, during and after birth,” said Olivia Walton, Founder & CEO of Ingeborg Initiatives. “We want to meet moms where they are—on their phones—providing them with the necessary resources at their fingertips. This is a positive step towards helping ensure healthier pregnancies through access to critical information and services that will help build healthy families.”
Pregnancy+, the world’s #1 pregnancy app with more than 80 million lifetime downloads, provides information and guidance throughout a pregnancy including over 800 articles, lifelike 3D baby models, a weekly pregnancy tracker and audio/video courses led by health and well-being experts. In addition, the app is customized with information about Arkansas-based social services, infant health topics, mental health resources, early childhood programs and additional support services for expecting and new parents. These topics offer essential support throughout pregnancy and early parenthood.
“At Philips, we are deeply committed to advancing maternal health and access to care through education and innovative technology, and Pregnancy+ is just one way we are doing that,” said Dana Medema, Head of Personal Health, Philips North America. “No one organization is going to be able to address the maternal health crisis alone, but collaboratively, we can meet moms where they are and give them access to the care they need.”
Sources
- UAMS Study to Address Maternal, Infant Deaths with $2.4 Million Federal Grant | UAMS News
- 2024 March Of Dimes Report Card For Arkansas | PeriStats | March of Dimes
- Philips Pregnancy & Postpartum Study amongst 1,066 pregnant & postpartum women in the USA in 2024 conducted by SKIM
