Philips together with Rijksmuseum have been awarded the Gold SponsorRing Award 2018 for the Dutch Masters Campaign in the category Art & Culture. Philips and Rijksmuseum teamed up to help improve a patient’s experience while undergoing a MRI procedure. With Philips Ambient Experience Solution, a patient can select a Dutch Masters theme and experience the power of art and music while being scanned. Philips Ambient Experience Solution aims at driving better outcomes while enhancing the patient and staff experience. Philips is proud to have won this award, which is the result of an impactful collaboration with Rijksmuseum, Rotterdam Philharmonic Orchestra, Erasmus MC and AMC Amsterdam.