Philips and Rijksmuseum received the SponsorRing Award 2018

Philips together with Rijksmuseum have been awarded the Gold SponsorRing Award 2018 for the Dutch Masters Campaign in the category Art & Culture.  Philips and Rijksmuseum teamed up to help improve a patient’s experience while undergoing a MRI procedure. With Philips Ambient Experience Solution, a patient can select a Dutch Masters theme and experience the power of art and music while being scanned. Philips Ambient Experience Solution aims at driving better outcomes while enhancing the patient and staff experience. Philips is proud to have won this award, which is the result of an impactful collaboration with Rijksmuseum, Rotterdam Philharmonic Orchestra, Erasmus MC and AMC Amsterdam. 

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Turning healthcare into human care

Peter Berkof, patient

"A big improvement"


"It felt different than the other times. Totally different experience. Really distracting."

Peter Berkhof, patient

Raschel van Luijk, Team lead

More efficient


"With the Ambient Experience, I hope the patients will leave the MRI scan more relaxed and come back to the next one with less concern."

Raschel van Luijk, Team leader MRI at AMC hospital

Werner Satter, General manager

People-centric healthcare


"By focusing more on the human side, we create a more holistic view on care."

Werner Satter, General Manager Healthcare Experience Solutions at Royal Philips

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Ambient Experience:

Driving better outcomes at a lower cost while enhancing the patient and staff experience.

More stories behind our new theme

Professor Hans Jeekel

Music and art as a medicine


"I’m sure the combination of art and music will change the patient experience significantly."


Professor Hans Jeekel, Erasmus Medical Center

Pieter Roelofs, Curator

Visual distraction


"We believe the relaxing atmosphere of the paintings will really help in this healing environment."

Pieter Roelofs, Curator at the Rijksmuseum

Andre Heuvelman, Manager creations

Musical distraction

"What I like most about this piece of music, in connection with the images, is that it really helps people feel distracted from their fears."

André Heuvelman, Manager Creations at Rotterdam Philharmonic Orchestra

Find out more about Ambient Experience

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