Virtual Care and the New American Home

Cindy has over 30 years of healthcare experience, splitting this time between quality and operations across the continuum. She most recently the vice president of quality, responsible for population health management and went onto serve as the chief operating officer and president of administration of the medical group for a health system in Kalamazoo, Michigan. During her esteemed career, Cindy has led the integration of patient care across the care continuum and integrated program requirements of third-party payers including pay-for-performance criteria to maximize clinical, operational, and financial initiatives. Gaines also championed physician quality alignment, attained PCMH designation and CPC+ approval for primary care sites, and managed integration activities for growing organizations. 

As chief nursing officer and clinical lead for population health management with Philips, Cindy serves as part of the senior leadership team responsible for developing comprehensive population health solutions.   Leveraging data to identify populations at varying acuity levels who are most appropriate for care programs, identifying tools to support enhanced delivery and deployment of care programs that virtually connect with and engage patients where they are, and analytics to evaluate outcomes and identify new opportunities.  

Responsible for promoting the movement to value-based care and population health management among Philips’ customers, Cindy is driven by her desire to improve care delivery on a bigger scale with technology that is designed with the user in mind.  She brings her extensive knowledge of the pain point’s health systems face in both the inpatient and outpatient spaces, combined with her expertise in how regulations shape operations, to every conversation she has with hospital c-suites.

Karsten Russell-Wood, MBA, MPH, is a healthcare marketing professional with over 20 years of global product development and strategy experience. He currently serves as the Global Portfolio Marketing Leader for the Connected Care Cluster of Philips Healthcare. He is responsible for linking the innovations of Philip’s product teams to the prospect and customer-focused commercial operations of the business unit to build the Philips global brand, create consumer awareness, dominate thought leadership, and drive customer preference for the solutions through all channels, every day. Prior to joining Philips, Karsten held global product management roles within GE’s healthcare businesses with an orientation to targeted patient populations and continues to be active in venture capital and start-up phase HealthTech businesses.

Karsten received both undergraduate and graduate degrees from The Johns Hopkins University, and holds an MPH from University of Massachusetts. Karsten presently is pursuing doctoral work at the LeBow College of Business, Drexel University where his thesis studies concentrate on value based pricing and new marketing approaches in the healthcare solution market.