Magnetic Resonance
Disney and Ambient Experience
Reducing stress in pediatric MRI
Discover the magic of compassionate healthcare with Disney storytelling and Philips Ambient Experience. This collaboration transforms MRI exams into soothing adventures, creating pleasant and comforting experiences for pediatric patients. Combining Philips expertise in healthcare technology and Disney's storytelling, these partners are helping to reduce anxiety and stress in the MRI environment by integrating beloved Disney characters. Together, Disney and Philips are making healthcare moments that matter.
Disney with Ambient Experience
Creating a comforting MRI experience
Reimagine the healthcare experience
Demonstrated results from a clinical study conducted with pediatric patients
43% reduction
in stress levels
with Ambient Experience from before to after the scan, in children aged 6-10 [1].
Read moreReduction in scan
disruptions from occurrence in 65%
of children aged 6-10, to 44% when scanned with Ambient Experience, enhancing MRI efficiency [1].
Read more85% of staff
endorse Disney
reporting it improves pediatric experiences in radiology [1].
Read more91%
high-quality diagnostic images obtained
in children aged 6-10, when scanned with Ambient Experience, compared to 69% when scanned without [1].
Read more
Why child-friendly healthcare matters
Up to 75% of pediatric patients experience anxiety and distress before undergoing medical procedures [2] and two in three children fear MRI scans [3].
MR exams can be tough for young children. They may be scared of the unknown or worried that the procedure might hurt. The MRI machine is big, loud and unfamiliar. Additionally, being separated from their parents can add to their fear. Comfort and reassurance are critical to help reduce anxiety. Solutions that focus on patient-friendly care can help to improve outcomes.
Disney | Philips - A caring collaboration
Disney and Philips are partnering to reimagine the healthcare experience! Disney’s magical storytelling and commitment to creating a better world, merges with Philips’ clinical expertise aiming for better care for more people. Together, bringing comfort and inspiration to pediatric hospitals, promoting emotional resilience.
This collaboration between Philips and Disney is special for several key reasons:
- Considers the emotional comfort and psychological needs of the child
- Designed to improve patient experience
- Enhances patient compliance
- Has broad patient appeal
- Humanizes healthcare
Creating magical experiences in healthcare
Disney storytelling and characters combined with Philips Ambient Experience to transform MRI exams into a comforting encounter. Disney and Philips have collaborated to create tailored animation experiences that not only entertain, but also support the specific needs of children undergoing an MRI exam. Enhanced cooperation and positive outcomes are the result.
Image gallery
- Girl with Minnie doll playing with Disney Mickey Minnie theme
- Boy with Spiderman playing with Disney Spiderman theme for Ambient Experience for MR
- Girl on bed with Disney content Mickey and Minnie in the bore
- Ambient Experience with Disney theme Ariel in the bore
- Mother and son in the waiting room prior to an MRI exam
Providing children with a positive healthcare experience with Ambient Experience
Better preparation for children's MRI scans offers economic benefits. By supporting children to remain calm and informed, the need for additional interventions and related costs is reduced. Efficient scans result in fewer retakes, saving technician time and machine usage, thereby streamlining resources and reducing costs. Improved preparation can also lessen the need for additional staff. Most importantly, it empowers children with a positive MRI experience.
We are now much better prepared to work with younger children. The characters are known. Especially the younger ones really appreciate the recognizability. I witnessed how the familiarity adds comfort to them
Radiologist
Participating hospital in clinical study
Frequently asked questions
Chiba University Hospital creates a calming MRI experience for patients
Learn how Chiba University Hospital (CUH) created a calming environment for patients and an efficient workplace for MRI staff with Philips Ambient Experience.
Footnotes
- Vleuten‑Chraibi S, Nauts S, Barańska D, Inarejos Clemente EJ et al (2025) Magnetic resonance imaging related anxiety and workflow: impact of a child‑friendly audio‑visual intervention. Pediatric Radiology.
- Aliba, T., Boitsios, G., Preziosi, M. et al. Virtual reality simulations to alleviate fear and anxiety in children awaiting MRI: a small-scale randomized controlled trial. J Clin Monit Comput (2024). https://doi.org/10.1007/s10877-024-01188-5
- Amorim e Silva et al (2006) - Practice MRI: Reducing the need for sedation and general anaesthesia in children undergoing MRI https://doi.org/10.1111/j.1440-1673.2006.01590.x
Disclaimer
Results are specific to the institution where they were obtained and may not reflect the results achievable at other institutions. Results in other cases may vary.