In our industry, plastic has long been in demand for its durability, versatility and light weight. But it’s no secret that it can end up polluting our natural environments when it's not disposed of in the right way.
In our efforts to cut down on our environmental impact, we know we need to use less virgin plastic. That’s why we’ve teamed up with suppliers and recyclers worldwide to use more recycled materials in products and packaging. We think of it as a commitment to "vintage" plastic. And while we don't have access to enough quality recycled plastic to replace all the virgin plastic in our products right now, by 2025, we're aiming to quadruple our use of recycled material.
To help make our products easier to recycle, we're phasing out chemicals like PVC and BFR. By 2025, our goal is to remove those chemicals from all possible products — with power cords being the exception. We're also exploring new exciting plastic options that have a link to the natural world.
All together, these material innovations are propelling us towards a more eco-friendly future. By repurposing existing materials — and designing our own for re-use — we’re able to minimize waste and take less from the environment.