Giang Vu
Principal, Strategic Design
Giang Vu
Principal, Strategic Design
A strategic approach: Our consultants collaborate with clinical teams to gather insights and work towards insightful solutions.
The Philips co-create methodology is an iterative, people-centric, and multi-disciplinary approach to creative innovation and problem solving. Based on a mindset of collaboration, it extracts thoughts, intentions, and creative ideas via a facilitated workshop.
Active participation is garnered from physicians, patients, healthcare management, and other stakeholders. Co-creation is ideal for addressing complex, multi-stakeholder challenges in healthcare.
Our relationship with Philips has been a very gratifying one. They are working in a co-create model that is really allowing us to be absolutely innovative and creative."
Mike Brown, EVP, Chief Strategy Officer
Children’s Hospital & Medical Center, Omaha, NE