Meeting patient needs across the continuum of care

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Traditional approaches to care management, including efforts to close gaps in care, are not sufficient to deliver true value-based healthcare. Efforts are fragmented and driven by what healthcare organizations have established as appropriate, and not based on what patients need and when they need it. However, supplementing EHRs with advanced PHM technology and a ‘Scalable Care Management’ approach helps to provide the proactive and longitudinal insights health systems need to optimize scarce resources by developing a coordinated ecosystem of tools and programs to meet the care needs of multiple types of patients over time.


International Data Corporation (IDC) research has shown a need for continuous care driven by intelligence and insight that reduces the friction between payers and providers and delivers value that consumers and physicians are seeking.1 New digital platforms for value-based care management can provide the insights to guide stakeholders to the most appropriate action, the workflow and devices to manage care across the continuum of care settings and acuity, and the digital communication tools to support patients on their healthcare journey.


Join industry experts from Philips and a guest speaker from IDC in this webinar to learn:

  • How/why the healthcare industry must evolve to meet patients where they are, across financial risk and condition acuity
  • Key characteristics of a digital platform for value-based care management
  • How to plan and deploy a scalable care management strategy
  • Patient experience scenarios for patients with congestive heart failure (CHF) or diabetes


1IDC White paper, sponsored by Philips, A Digital Platform for Value-Based Care Management, January 2019


Cindy Gaines

Cindy Gaines, MSN, RA

Chief Nursing Officer and Clinical Lead
Population Health

Cindy has over 30 years of healthcare experience, splitting this time between quality and operations across the continuum. She most recently the vice president of quality, responsible for population health management and went onto serve as the chief operating officer and president of administration of the medical group for a health system in Kalamazoo, Michigan. During her esteemed career, Cindy has led the integration of patient care across the care continuum and integrated program requirements of third-party payers including pay-for-performance criteria to maximize clinical, operational, and financial initiatives. Gaines also championed physician quality alignment, attained PCMH designation and CPC+ approval for primary care sites, and managed integration activities for growing organizations. 


As chief nursing officer and clinical lead for population health management with Philips, Cindy serves as part of the senior leadership team responsible for developing comprehensive population health solutions.   Leveraging data to identify populations at varying acuity levels who are most appropriate for care programs, identifying tools to support enhanced delivery and deployment of care programs that virtually connect with and engage patients where they are, and analytics to evaluate outcomes and identify new opportunities.  


Responsible for promoting the movement to value-based care and population health management among Philips’ customers, Cindy is driven by her desire to improve care delivery on a bigger scale with technology that is designed with the user in mind.  She brings her extensive knowledge of the pain point’s health systems face in both the inpatient and outpatient spaces, combined with her expertise in how regulations shape operations, to every conversation she has with hospital c-suites.

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Cynthia Burghard

Cynthia Burghard

Research Director, Value-based Healthcare IT Transformation Strategies


Cynthia Burghard is a Research Director with IDC Health Insights where she is responsible for the value-based healthcare practice. A key focus of her research includes the use of cognitive/AI technologies to advance digital transformation in healthcare. Areas of research include analytics, population health workflow, proactive patient engagement including patient personal assistants.

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