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Guiding every unique breastfeeding journey together

Every breastfeeding journey is unique and beautiful, but it’s not always easy for every new mother. Philips Avent is committed to be right by your side with clinically proven ways to support you as the healthcare professional delivering the best care to mums and babies, so they can enjoy the experience and breastfeed for longer.

We celebrate World Breastfeeding Week!

Breastmilk, the best foundation for a healthy start in life

Breast milk provides babies with all the nutrients needed for a healthy start in life.

 

Breastfeeding is highly beneficial for mothers and babies. All the nutrients necessary for healthy infant growth and development are present in breast milk. Children who are breastfed for longer have less chronic health issues, lower infection, fewer dental malocclusions, and higher intelligence than those who are breastfed for shorter periods, or not breastfed2. In fact, the World Health Organization recommends exclusive breastfeeding up to 6 months of age3.

 

But this very natural act does not come easily to every new mother. Stress, embarrassment, and lack of knowledge are all impediments to successful breastfeeding. So it’s important that parents feel comfortable turning to you for expert advice.

 

As a healthcare professional, you can provide parents with critical support, guiding them to the feeding solution best suited to them – one that will give their baby the best start in life.

 

As a healthcare professional, you can provide parents with critical support, guiding them to the feeding solution best suited to them – one that will give their baby the best start in life.

60 percent donut
Up to 60% of women who breastfeed stop earlier than they want to1.

Parent support materials

Do you get questions on how to best manage sore nipples? 

how to manage sore nipples guide cover

Do you get questions on how to best manage engorgement?

Do you get questions on how to best relieve engorgement?

Do you want to provide a comprehensive resource guide on establishing and maintaining breastfeeding? 

o you want to provide a comprehensive resource guide on establishing and maintaining breastfeeding?

Supporting successful breastfeeding

 

Our range supports mums and babies from one feed to the next—from initiating breast milk to protecting and maintaining a supply.

Breast pumps

Breast pumps

Clinically proven comfort4-7, designed for discreet milk expression. Enabling mums to express enough milk in one session for one feed4.

Breast care

Breast care

Providing breastfeeding mothers relief from breastfeeding challenges, Philips Avent has an extensive breast care accessories range to support mother to breastfeed for longer.

Breast milk storage

Breast milk storage

This versatile, space saving storage system allows a nursing mother to use the same cup to express, store, and feed breast milk to her baby. The cups are ideal for storing food both at home and away.

Breast pumps

  • Comfort Twin Electric Breast Pump  Double Breast expression

    Comfort Twin Electric Breast Pump Double Breast expression

    Enables busy mothers to express more milk in less time

  • Comfort Manual Breast Pump  Breast Pump for manual use

    Comfort Manual Breast Pump Breast Pump for manual use

    Compact design to help mothers fulfill their breastfeeding needs

  • Comfort Single Electric Breast Pump  Single breast expression

    Comfort Single Electric Breast Pump Single breast expression

    Three vacuum settings for expressing at the touch of a button

Breast care

  • Comfort Breast Shells  Ultra-soft shells for nipple protection

    Comfort Breast Shells Ultra-soft shells for nipple protection

    Protects sore nipples, eases engorgement, and prevents leakage

  • Disposable Breast Pads  Soft, thin, one-time-use breast pads

    Disposable Breast Pads Soft, thin, one-time-use breast pads

    Contoured, multi-layer comfort for nursing mothers, day or night

  • 2-in-1 Thermogel pads  Warm or cold reusable breast pads

    2-in-1 Thermogel pads Warm or cold reusable breast pads

    Warm or cold to stimulate milk flow and to soothe tender breasts

  • Nipple Protectors  Ultra-thin silicone nipple protectors

    Nipple Protectors Ultra-thin silicone nipple protectors

    Soft, ultra-thin silicone protects nursing mother’s sore nipples

  • Niplette™  Self-help solution for flat or inverted nipples

    Niplette™ Self-help solution for flat or inverted nipples

    A simple, painless solution for flat or inverted nipples

Breast milk storage

  • Breast Milk Storage Cups  Storage cups for breast milk and other infant nutrition

    Breast Milk Storage Cups Storage cups for breast milk and other infant nutrition

    Versatile, space saving storage cups for breast milk or food

breastfeeding
EFCNI logo
Philips Avent is a premium partner of EFCNI and supports the European Standards of Care for Newborn Health project 

Participate now!

 

This year’s Philips Avent campaign ‘Laying the best foundation for a healthy start in life’  is all about empowering mums with knowledge on preparing and establishing breastfeeding, so they can enjoy the experience and breastfeed for longer.

 

A survey by the European Foundation for the Care of Newborn Infants  (EFCNI)1 has demonstrated that mums, looking back at their breastfeeding experience, wished to have had more knowledge on the benefits of breastfeeding.

 

You can get involved and empower mums with the right knowledge to enable them to lay the best foundation for a healthy start in life.

 

There are posters available with tips for your clients on the benefits of breastfeeding and how to best prepare for breastfeeding.

 

Additionally, parent support materials are available that can support you in guiding mums in establishing breastfeeding. 

Quick-print: World Breastfeeding week 2018 campaign materials


Philips Avent breastfeeding posters and parent brochures are available here to download and print. Take advantage of these materials that emphasize the importance of early breastfeeding for new mothers.

Poster #1: Celebrating breastmilk

Celebrating breastmilk poster cover

Poster #2: Prepare yourself for success

Preparing yourself poster cover

Parent brochure #1: Soothing sore nipples

Soothing sore nipples

Parent brochure #2: Relieving engorgement

relieving engorgement poster cover

Opportunities for improved breastfeeding adherence

As a healthcare professional you are a nursing mother’s primary source for expertise on initiation, positioning, and routine. Some new mothers experience problems with infant sucking or latching on, which can cause pain or discomfort during breastfeeding; others believe that they do not produce enough milk; some encounter medical problems, or choose to return to work early1,8. When mothers and parents need help, you can help them find the best infant feeding solution.

 

Key to success is the ability to relax. Milk volume and flow are closely linked to mother’s psychological wellbeing and stress levels10-12. In a study carried out by Philips Avent, mothers expressed significantly more milk after 10–15 minutes of doing a breathing exercise or listening to music13. In addition, a quiet location away from daily distractions or prying eyes can help. Today, many family-friendly venues provide dedicated spaces where a mother can breastfeed her baby or express milk in a calm relaxing environment.

Returning to work can be another barrier. Nearly one in five mothers in the United States8 and one in ten mothers in Europe1 stop breastfeeding upon returning to work. These mothers must be supported to find appropriate infant feeding solutions to help express milk during the workday. Mothers can ask for a dedicated place to breastfeed or express breast milk and may seek support from their healthcare professional in doing so.

 

Educational materials to support infant feeding are available along with tips and instructions for proper lactation, expressing, and comfort.

 

Your valued opinion can make a difference. Remember, women asking for support or having direct access to healthcare professionals are more likely to continue to breastfeed for a longer period of time8.

Educational videos ​for healthcare professionals​


Take a look at the videos with Vicki Scott, midwife and breastfeeding advisor. The videos can help you to further support parents with breastfeeding.​
Prepare for breastfeeding
Play
Prepare for breastfeeding
Breastfeeding positions
Play
Breastfeeding positions
Perfect latch and attach​
Play
Perfect latch and attach​

Breastfeeding training

The Ultimate Marathon Supporting Optimal Milk Supply for Pump-Dependent Mothers in the NICU
Changing the Culture of Postpartum Skin-to-Skin Contact to Increase Breastfeeding Rates

Valuable breastfeeding resources for professionals

Mother holding baby
Relaxation study
Evaluating the effect of relaxation on milk expression with lactating mothers
mother pumping breast milk using philips avent breast pump

Predictors of expressed breast milk volume in mothers expressing milk for their preterm infant

Predictors of expressed breast milk volume in mothers expressing milk for their preterm infant
This study concludes: “In multivariate analyses, double pumping, early establishment of milk production and perceived comfort of the breast pump were the strongest predictors of milk production.”
mother nursing baby

Real-time 3D ultrasound imaging of infant tongue movements during breastfeeding

Predictors of expressed breast milk volume in mothers expressing milk for their preterm infant
3D ultrasound scanning can be used to view an infant’s tongue movements. Study was conducted to better understand the physiology of breastfeeding and the relative importance of vacuum and peristalsis in milk extraction.
mother pumping breast milk using philips avent electric breast pump

Randomized trial comparing the effectiveness of two electric breast pumps in the NICU

Predictors of expressed breast milk volume in mothers expressing milk for their preterm infant
Many preterm infants are too weak to breastfeed, leading to reliance on expressed milk. This trial compares two double electric breast pumps and details the primary and secondary results.

Related solutions

  • Breastfeeding

    Breastfeeding

    Committed to helping moms meet their breastfeeding goals

  • Bottle feeding

    Bottle feeding

    Bottles to fit baby’s growing needs

  • Infant Soothing

    Infant Soothing

    Learn how Philips Infant Soothing products help soothe and calm newborns and babies in the NICU. Explore Our infant soothing product range.

References
 

1. Odom EC, et al. Pediatrics 2013;131:e726

2. Victora CG, et al. Lancet 2016;387:475–490

3. World Health Organization, United Nations Children’s Fund. Global strategy for infant and young child feeding. http://www. who.int/nutrition/topics/global_strategy/en/. Published 2002. Accessed March 5, 2013

4. Fewtrell MS, Kennedy K, Lucas A,. Randomised trial comparing the efficacy and acceptability of the Philips Avent Comfort single electric breast pump and the Medela Swing single electric breast pump in mothers exclusively breastfeeding their healthy term infant: analysis of primary outcomes, March 2016. 

5. Fewtrell M, Lucas P, Collier S, Lucas A. Randomized study comparing the efficacy of a novel manual breast pump with a mini-electric breast pump in mothers of term infants. J Hum Lact 17: 126-131, 2001.

6. Fewtrell MS, Lucas P, Collier S, Singhal A, Ahluwalia JS & Lucas A. Randomized trial comparing the efficacy of a novel manual breast pump with a standard electric breast pump in mothers who delivered preterm infants. Pediatrics 107: 1291-1297, 2001.

7. Burton PM, Kennedy K, Ahluwalia J, Nicholl R, Lucas A, Fewtrell M. Breast pump design and milk production: A randomised control trial. Poster presentation at the American Academy of Pediatrics National Conference & Exhibition, October 2010 birth

8. De Jager M, et al. Eur Obstet Gyn Suppl 2012:25–30. http://www.newscenter.philips.com/pwc_nc/main/shared/assets/es/Downloadablefile/breastfeeding/bareers_to_breastfeeding.pdf; accessed June 1, 2016

9. Li R., et al. Pediatrics 2008;12:S69–S76

10. Lau C. Pediatr Clin North Am 2001;48:221–234

11. Newton M, et al. J Pediatr 1948;33:698–704

12. Ueda T, et al. Obstet Gynecol 1994;84:259–262

13. Philips Avent Relaxation Study. Data on file.