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Philips strengthens targeted Cancer Center services through alliances with The Oncology Group and Revenue Cycle Inc.

September 25, 2012

Andover, Mass. – Royal Philips Electronics (AEX: PHI, NYSE: PHG) today announced that it is joining forces with The Oncology Group (www.theoncologygroup.com) and Revenue Cycle, Inc. (www.revenuecycleinc.com), affiliated companies that focus exclusively on strategic cancer service planning and operations support. Building upon recently announced partnerships with the Integrated Oncology Network (ION) and eHealth Global Technologies (eHGT), a provider of medical record and image exchange services, these new alliances strengthen Philips’ growing coalition of solutions providers to support the business and practice of integrated, patient-centered cancer care.

“In addition to our extensive portfolio of clinical products and solutions for oncology, Philips continues to look for ways to address the business and operational needs of multidisciplinary cancer care,” said Randy Sklar, senior director of the Cancer Center group for Philips Healthcare. “These new alliances enable us to bring the best of both to our customers.”

Both The Oncology Group and Revenue Cycle, Inc. are highly regarded for their depth of knowledge in the oncology service sector. One of the premier strategic cancer program planning firms in the United States, The Oncology Group provides customized cancer services, feasibility studies, oncology program operations solutions and cancer service line business and management planning. The firm has assisted more than 300 hospitals and cancer programs across 38 states in growing, expanding, enhancing and building cancer programs, businesses and operations.

Revenue Cycle, Inc., an affiliate of The Oncology Group, offers comprehensive medical and radiation oncology reimbursement consulting services to private practice and hospital health care providers, including interim practice management, auditing, training, medical billing and collections, corporate vendor relations management, and cancer center development. Revenue Cycle, Inc. has provided reimbursement consulting services to thousands of physicians and facilities in all fifty states.

“It’s literally impossible for any cancer program to keep up with the constant changes in reimbursement – and to make sure they are capturing revenue and maintaining compliance – without expert support, “ said Sally Eggleston, vice president of Revenue Cycle, Inc. “We’re excited to join forces with Philips to provide coordinated, expert support to cancer centers.”

President of The Oncology Group Marsha Fountain stated, “The opportunity to combine our strategic planning services with Philips’ state-of-the-art technology solutions for oncology is truly unique. This alliance will provide our customers with a continuum of solutions for 21st-century cancer care – customized for them and the needs of their community as well as joint opportunities worldwide.”

For media inquiries, please contact:

Lori Shamroth

Philips Healthcare

Tel: +1 (978) 659-3776

E-mail: lori.shamroth@philips.com

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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