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Philips increases sales of Green Products to 39% of total sales and focuses on commitment to Green Innovation

February 23, 2012

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Amsterdam, the Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that it has made solid progress in its EcoVision program1 which sets sustainability performance targets for the end of 2015. Philips reported that its Green Product sales2 in 2011 now total 39% and are well on track to reach the target of 50% in 2015. The Healthcare sector achieved the highest Green Product nominal sales growth with 25%, while Lighting introduced over 4,000 new Green Products in 2011.


Jim Andrew, the recently appointed Chairman of the Sustainability Board and Philips’ Chief Strategy & Innovation Officer  said: “Despite the challenging economic environment, sustainability continues to be an integral part of Philips’ strategy. In 2011 we invested

EUR 479 million in Green Innovation3 dedicated to addressing global challenges related to care, materials and energy efficiency.”


“Our aim is to make the world healthier and more sustainable through innovation and we are pleased to report that in 2011, we already touched over 465 million lives4 mainly through the use of our Healthcare solutions,” Jim Andrew elaborated. In Healthcare Philips continued adding Green Products to its portfolio. For example,  the wearable IntelliVue MX40 Patient Monitor, which helps clinicians to better manage patient alerts and uses 85% less power.


Efforts in Consumer Lifestyle focused on closing the materials loop through launching products such as the EcoCare steam iron, which is made from 30% recycled materials. Furthermore, our sustainability performance in 2011 led to us achieving super-sector leadership in the Personal and Household Goods category in the Dow Jones Sustainability Index, as well as achieving the highest scores in the Carbon Disclosure Project.


In 2011, Lighting accounted for over 60% of the total spend on Green Innovation with the investment of a record amount of EUR 291 million. Drawing on more than 100 years of experience in lighting, Philips introduced CityTouch: an online outdoor lighting management system that enables dynamic control on a city-wide scale and provides light precisely at places and at times when needed. When combined with LED lighting, CityTouch can achieve up to 70% savings in energy and up to 70% in maintenance costs compared to conventional lighting.


By 2015 Philips aims to invest EUR 2 billion in Green Innovation to accelerate sustainable business across the company’s three sectors.


The Philips 2011 sustainability update is an integrated part of the Philips 2011 Annual Report available at:


Notes to the editor:


About EcoVision
Philips’ EcoVision program comprises three sustainability leadership key performcance indicators on ‘care’, ‘energy efficiency’ and ‘materials’ including targets for 2015:


Bringing care to people
 - Target: 500 million lives touched by 2015
Improving the energy efficiency of Philips products
 - Target: 50% improvement by 2015 (for the average total product portfolio) compared to 2009
Closing the materials loop
 - Target: Double global collection and recycling and the amount of recycled materials in products by 2015 compared to  2009






1- From 2012 onwards, EcoVision4 and EcoVision5 are merged into a single program labeled as EcoVision.
2- Green Products are defined as those having a better score (10%) in at least one Green Focal Area, compared to a competitor or predecessor product in the particular product family. The Green Focal Areas are: Energy efficiency, Packaging, Hazardous substances, Weight, Recycling and disposal and Lifetime reliability.
Green Product sales figures of 2011 exclude discontinued operations (e.g. TV business)
3- Green Innovation comprise all R&D activities directly contributing to the development of Green Products or Green Technologies.
4- Bringing care to people is a parameter that is based on the products that have a direct relation to health, expressed as the number of people per year that benefit from those products (“lives touched”). Examples of product categories involved are all healthcare products, water and air purification, oral healthcare and light therapy.

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Sustainability Report 2011

For media inquiries, please contact:

Eeva Raaijmakers
Philips Corporate Communications
Tel: +31 20 5977427


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


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