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Philips Norelco launches new PowerTouch® shavers for guys who want a quick and easy morning shave

March 22, 2012

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Stamford, CT – Philips Norelco, the world’s #1 electric razor brand, knows what guys want – a quick, effortless morning shave that will get them out the door and looking great. Its innovative new line of PowerTouch shavers delivers just that; with the added versatility of shaving wet or dry. No frills. Just a great shave.


For decades, Philips Norelco has engineered game-changing electric grooming products that fit the needs of the everyday American man. The new PowerTouch and PowerTouch with Aquatec use patented technology to deliver a skin-friendly shave that’s guaranteed to help guys put their best face forward – from day to night.


“The reality is that 9 out of 10 men now use grooming products of some kind*,” said Kristi Crump, Marketing Director, Personal Care at Philips Consumer Lifestyle. “Philips Norelco’s PowerTouch shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience – wet or dry.”

About Philips Norelco PowerTouch:
PowerTouch combines the best of Philips Norelco’s classic shavers, with improved functionality and a better looking design and feel. The entire range allows for quick and easy cleaning under a running tap and includes long lasting Lithium ION power. The unique blade system helps to lift hairs away from the skin before cutting them below skin level for a comfortably close shave.


About Philips Norelco PowerTouch with Aquatec:
The Philips Norelco PowerTouch with Aquatec features rounded low-friction heads that automatically adjust to help minimize skin irritation and a SmartPivot system that provides expert contouring.  With wet and dry technology, men can get a reliably close shave however they prefer – with gel or foam for extra skin protection, or dry for added convenience.


Philips Norelco PowerTouch and PowerTouch with Aquatec are available now at Walmart, Target, Best Buy, and other national retailers for $49.00 - $89.00. For more information, please visit


* The NPD Group, Men’s Grooming Consumer Report (2011)

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

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