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Profound Medical Corp. and Philips Sign Sales and Marketing Agreement in MRI-guided therapy for prostate cancer care

May 11, 2016

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TORONTO, Canada and AMSTERDAM, the Netherlands - Profound Medical Corp. (TSXV: PRN), a Toronto-based medical device company and Royal Philips (NYSE: PHG, AEX: PHIA), a leading health technology company, today announced that they have signed a sales and marketing agreement that will advance the commercial launch of Profound’s TULSA-PROTM, a minimally invasive system to ablate targeted prostate tissue.


Under the terms of the agreement, the two companies will collaborate in the commercialization of TULSA-PRO in Europe followed by Canada, the U.S. and other markets, subject to regulatory clearance in those jurisdictions.


TULSA (Transurethral Ultrasound Ablation) technology combines real-time Magnetic Resonance (MR) imaging with transurethral therapeutic, robotically-driven ultrasound and closed-loop thermal feedback control providing a highly precise treatment tailored to patient-specific anatomy and pathology. The agreement follows a previously established collaboration to support Profound’s proprietary technology on Philips’ Ingenia and Achieva 3T MRI platforms.


“Our agreement with Philips will enable us to increase our reach of this unique technology to more clinicians and their patients requiring prostate care,” said Steve Plymale, CEO, Profound Medical Corp. “I am convinced that our TULSA technology will be a valuable addition to Philips’ expanding interventional oncology portfolio.”


“Magnetic Resonance Imaging or MRI is emerging as a powerful tool in oncology,” said Christopher Busch, General Manager MR Therapy at Philips. “For example, MRI has an essential role to play in the diagnosis, treatment and monitoring of prostate cancer. Our collaboration with Profound Medical in MRI-guided therapy further extends our portfolio of treatment technologies that we can offer to advance prostate cancer care.”


TULSA-PRO for MRI-guided treatment of the prostate gland will complement Philips’ 3T MRI for multi-parametric diagnostic imaging of the prostate, image-guided biopsies (MRI guided or ultrasound guided with MR registration), and MRI-only simulation for radiation therapy treatment planning, covering the various stages of prostate cancer care.

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For further information, please contact:

Profound Medical

Rebecca von Goetz

Profound Medical Corp.

Tel.: +1 647 476 1350, Ext. 426

Mobile: +1 417 917 8650




Steve Klink

Philips Group Communications

Tel.: +31 6 10888824


About Profound Medical Corp.

Profound Medical is a Canadian medical device company that has developed a unique and minimally invasive treatment to ablate the prostate gland in prostate cancer patients. Profound’s novel technology combines real-time MR imaging with transurethral therapeutic, robotically-driven ultrasound and closed-loop thermal feedback control. It provides a highly precise treatment tailored to patient-specific anatomy and pathology. This method of prostate ablation offers short treatment times and low morbidity, allowing for fast patient recovery. For more information, visit


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ wholly owned subsidiary Philips Lighting is the global leader in lighting products, systems and services. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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