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New Connected Philips Sonicare For Kids Power Toothbrush Helps Get Kids Excited about Brushing

April 29, 2016

Built-in Bluetooth® Wireless Technology and the Free Kid-Friendly Coaching App are Designed to Establish Healthy Brushing Habits that Will Last a Lifetime


Markham, OntarioPhilips Sonicare, the most often recommended sonic toothbrush brand by dental professionals worldwide, is announcing the Canadian launch of the NEW Philips Sonicare For Kids rechargeable toothbrush, equipped with Bluetooth® wireless technology that connects to a fun, interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively.


Teaching kids proper oral care habits can be a challenge for parents – and getting kids excited about brushing their teeth is even more difficult. To make teeth brushing a more positive experience, Bluetooth® wireless technology connects the Philips Sonicare For Kids power toothbrush directly to its customizable FREE coaching app, which helps kids develop good oral care habits with the help of their (adorable!) personal brushing coach "Sparkly”. Sparkly teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush. Fun, educational games encourage kids to brush longer each time, building up to the dental professional-recommended two minutes, while getting them excited about the daily activity. In addition, a separate dashboard in the app allows parents to monitor their child's performance and progress as well as set up custom milestones and incentives to keep them motivated.


"At Philips we are focused on innovations that make a difference in people’s lives. With the new connected Sonicare For Kids Power Toothbrush, we are giving parents the tools they need to cultivate oral healthcare habits in their children that they will benefit from for a lifetime," said Debora Sakala, Senior Marketing Manager, Oral Health Care, Philips Canada. "The free coaching app featuring ‘Sparkly’ actually makes brushing teeth fun, and parents are able to track their kids progress and reward them for their achievements."


In fact, 98% *of parents say it's easier to get their kids to brush longer and better with the new Philips Sonicare For Kids. With more than 500 strokes per second and the ability to remove up to 75% more plaque in hard to reach places than a manual toothbrush, the power toothbrush's sonic cleaning power helps compensate for developing techniques as children become better at brushing. It's equipped with the same effective, sonic technology that is found in all Philips Sonicare power toothbrushes that drives fluid between teeth and along the gum-line for a gentle yet effective clean – also great for kids with braces. Other features designed especially for kids include:


  • Eight Peel-and-Stick Designs inspired by "Sparkly" for boys and girls, allowing children to customize their toothbrush
  • KidTimer gradually increases to two minutes to train kids to brush for the dentist-recommended time
  • Easy Grip Handle allows kids to brush independently or with the help of a parent
  • Two Kid-Friendly Power modes


With a suggested retail price of $59.99, Philips Sonicare For Kids is available now at Walmart, Shoppers Drug Mart, London Drugs, and other retailers across Canada. The Philips Sonicare For Kids app is FREE to download.


Visit for more information and learn about the entire range of Philips Sonicare power toothbrushes. Learn more about the new Sonicare For Kids power toothbrush and app by watching this video.


Bluetooth®: The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks my Philips is under license. Other trademarks and trade names are those of their respective owners.


*of the parents surveyed versus using a tootbrush alone

For further information, please contact:

Santina Giuliano

Communications Manager, Philips Canada

Tel: 905-201-4196


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ wholly owned subsidiary Philips Lighting is the global leader in lighting products, systems and services. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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