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Philips Sonicare reveals connected power toothbrush designed to revolutionize daily brushing habits

July 20, 2016

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New Philips Sonicare FlexCare Platinum Connected is the first power toothbrush launched in the U.S. with location sensors that inform users if they’ve missed a spot


Stamford, United States –As part of its ongoing mission to help improve people’s lives through meaningful innovation, Philips Sonicare, the most-loved electric1 toothbrush brand by Americans and their dentists, has launched its first-ever connected power toothbrush for adults. Built on a superior platform of sonic technology, Philips Sonicare FlexCare Platinum Connected reveals brushing concerns such as missed spots, excessive pressure and scrubbing, and provides real-time feedback to improve technique. By providing a clear view of habits, Philips Sonicare FlexCare Platinum Connected takes the guesswork out of brushing and delivers a customized, better oral care routine.


“At Philips, we look for ways to innovate and provide smart solutions for healthy living,” said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare. “Working closely with dental professionals, we developed Philips Sonicare FlexCare Platinum Connected to offer people a view into their oral health routine that will ultimately help them achieve optimal cleaning results between dental visits.”


The new power toothbrush features unique Smart Sensor technology that tracks location, scrubbing and pressure and syncs that data via Bluetooth® technology with the free Philips Sonicare app. This creates a personalized 3D Mouth Map that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session. The Touch Up feature prompts users to return to missed spots at the end of the two-minute brushing cycle for a precise clean every time, and the brush head performance monitor provides personalized feedback on when to change the brush head for optimal efficacy. The app monitors areas of the mouth without the use of a camera, allowing full freedom of movement in the bathroom while maintaining data collection.


Users can also share data with their dental professional who can provide personalized advice via the Focus Areas feature. This helps set daily goals and track progress to comply with dental professional advice. With personalized coaching, tips and alerts from the app, brushing technique will improve over time.


“I see this as a homerun for the patient and dental professional alike,” said Dr. Richard Nagelberg, Philips key opinion leader and general dentist who has been practicing for more than 30 years. “With the highly intuitive patient-facing components, this product will help meet our end goal: better oral health.”


95% of consumers surveyed agreed FlexCare Platinum Connected is the most effective product they have used for building healthier brushing


Philips Sonciare FlexCare Platinum Connected also features:

  • Three brushing modes at three levels of intensity
  • AdaptiveClean Brush Head gently tracks along the gumline for up to 10x better plaque removal than a manual toothbrush2

Philips Sonicare FlexCare Platinum Connected and the Philips Sonicare app (free in the Apple App store and Google Play) is available beginning July 2016 at major retailers for $199. The product will also be available with a specialized UV sanitizer to clean brush heads for $219.


Visit for more details.



1 Rechargeable

2 Philips Study MAH-14-0173. Data on file, 2014

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For further information, please contact:

Shannon Jenest

Philips North America



Anna Stathopoulos

Access Emanate for Philips



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About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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