Amsterdam, the Netherlands, and New York, NY, U.S. – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and Candid Care Co, creator of the CandidPro orthodontic platform, today announced their partnership to advance the efficiency and effectiveness of orthodontic care. Philips Sonicare is the number one most often recommended power toothbrush brand among U.S. dental professionals. CandidPro makes clear aligners convenient for doctors and their patients through a category-defining integration of clinical support, industry-leading technology, and white-glove service. The collaboration is designed to provide dental professionals with an extended integrated oral healthcare offering, including orthodontic treatments alongside teeth whitening.
By leveraging Philips Sonicare’s 30 years of expertise, its extensive network of dental professionals and its knowledge and resources, Philips will support CandidPro to accelerate the development of its professional network and service platform. Together, the companies will set up continuous education initiatives for dental professionals, highlighting the importance of a total oral care approach; combining orthodontics with periodontic care, restorative and functional care and aesthetic care.
“The importance of healthy teeth and gums is a given, but for many people the confidence that comes from having the smile they want is also an important part of their lives. As part of our commitment to expanding our scope in the oral healthcare space and building on our strong partnership with dental professionals, we are pleased to have found the right partner in CandidPro so we can expand Philips Sonicare’s leadership beyond our existing solutions, connecting consumers and professionals to underpin our shared mission to provide the best oral care for patients,” said Deeptha Khanna, Chief Business Leader Personal Health at Philips.