Through Pregnancy+, users are directed to resources such as home visiting programs, breastfeeding education, tobacco quit programs, vaccination information, and safe sleep information.
Soon, Michigan Medicaid-eligible app users will also have premium content access, which includes audio/video evidence-based courses created by experts in the areas of mental health, nutrition, yoga, finance, and other important topics for physical and mental health. Importantly, the app is also helping raise awareness about Medicaid renewals so eligible families can reapply for Medicaid in a timely manner to help maintain coverage. To further encourage use, Philips will create flyers and videos to educate home visiting providers about the benefits of the Pregnancy+ app and how to utilize it during their visits with families.
"Leaders in Michigan are taking tremendous steps to demonstrate the important role that public-private partnerships can make to improve the U.S. maternal mortality crisis and create a more equitable health system,” said Dana Medema, Head of Personal Health, Philips North America. “By leveraging our Philips Avent Pregnancy+ app – which is already in the hands of many Michigan residents – to make data driven decisions, we can provide families with needed tools and resources. Through this partnership, Michigan is setting the bar in advancing maternal and infant health during pregnancy and afterward."