Philips and March of Dimes bring maternal and pregnancy health content to Philips Avent Pregnancy+ app

The new content will also emphasize the benefits of low dose aspirin, when clinically appropriate, as a preventive treatment for hypertensive disorders of pregnancy, including preeclampsia, aligning with March of Dimes’ Low Dose, Big Benefits Campaign. In addition, Philips and March of Dimes will collaborate to identify key research areas, leveraging aggregated app data and surveys to gather valuable insights that will help both organizations further educate and support the needs of mothers and babies.

“Our partnership with Philips reflects our shared commitment to ensuring families have access to trusted, timely information throughout pregnancy,” said Kelly Ernst, Senior Vice President and Chief Impact Officer at March of Dimes. “Whether it’s through our Mom and Baby Mobile Health Centers® or expanding digital health literacy via the Pregnancy+ app, we’re meeting families where they are. Initiatives like this represent a meaningful step forward in our mission to improve health outcomes for all moms and babies—and it’s partnerships like this that make that progress possible.”

Pregnancy+, the world’s #1 pregnancy app with more than 80 million lifetime downloads, provides information and guidance throughout a pregnancy including over 800 articles, lifelike 3D baby models, a weekly pregnancy tracker, and audio/video courses led by health and well-being experts. Philips will create awareness campaigns highlighting the new March of Dimes content, including relevant links and assets, that will have broad reach across the United States through the Pregnancy+ app.

“As we continue to seek solutions to address maternal health challenges, initiatives like this can contribute to meaningful change,” said Brenda Kapner, Regional Business Unit Leader, Mother & Childcare, Philips North America. “By combining our expertise and resources with those of March of Dimes, we aim to deliver accessible education and insights, while utilizing advanced data analysis to better understand and meet the needs of mothers and babies. Together, we have the opportunity to significantly impact maternal and child health outcomes.”