PHILIPS TO PARTICIPATE IN BLACK FRIDAY AND CYBER MONDAY CAMPAIGN ON TIKTOK SHOP

CAMBRIDGE, Mass. – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced today that its brands, Philips Sonicare and Philips Norelco, will participate in the upcoming Black Friday and Cyber Monday holiday shopping campaign on TikTok Shop, running November 13 through December 1, 2025.

Philips will offer shoppers outstanding deals on products across its personal health portfolio. Shoppers can upgrade their oral care routine with Philips Sonicare products, which feature advanced cleaning technology, personalized brushing modes and real-time feedback to help achieve their healthiest smile. The TikTok community can also discover their personal style with innovative solutions from Philips Norelco, America’s #1 electric shave and grooming brand*, engineered for effortless comfort and precision.

Select Philips Sonicare products will be up to 40 percent off, including:

• 4100 Series Sonic Electric Toothbrush (White)
• ProtectiveClean 6100 Sonic Electric Toothbrush
• ProtectiveClean 5100 Sonic Electric Toothbrush

Select Philips Norelco products will be up to 25 percent off, including:

• All-in-One Trimmer 5000
• OneBlade 360 Face
• OneBlade 360 Face + Body
• OneBlade 360 Blade 3 pack
• OneBlade 360 Pro Face
• OneBlade 360 Mid-End Pro Face + Body

To celebrate, Philips hosted a four-hour TikTok Shop livestream on Thursday, November 13. The livestream featured TikTok Shop-exclusive discounts, offering shoppers an interactive way to learn more about the brand’s innovative products and take advantage of limited-time offers.

“With the holiday shopping season upon us, we’re thrilled to showcase our most popular Philips Sonicare and Philips Norelco products and bring them directly to consumers through TikTok Shop in fresh, innovative ways,” said Ivone Lima Miranda, Head of Marketing Excellence, Personal Health North America at Philips. “This holiday sales event is a unique opportunity for shoppers to explore our latest health technology solutions that power their personal care routines—while enjoying exclusive savings and truly feeling the care this season”.