September 7, 2017

Philips and the Radiology Business Management Association team up to provide education and support for diagnostic imaging centers

Andover, MA - Royal Philips (NYSE: PHG,AEX: PHIA), a global leader in health technology, today announced it has teamed with the Radiology Business Management Association (RBMA) to be the association’s exclusive imaging equipment sponsor. Together, the two organizations will provide vital education and support for diagnostic imaging facilities, helping radiology professionals remain competitive in the evolving value-based care ecosystem.

With a commitment to further educating radiology business professionals, Philips and RBMA will provide imaging centers with the necessary tools to improve the patient experience, analyze local market trends, understand the radiology industry’s latest technological developments, optimize workflow practice and gain insight into the characteristics health systems currently value in a radiology practice. With access to data being a key component to success, this collaboration will provide RBMA members with industry-leading financial and operational intel, benchmarking data, and imaging utilization data, offering insights to enhance quality control and patient satisfaction.

“RBMA and Philips are guided by a common goal of improving care through education and innovative solutions,” said Cheryl Iodice, senior vice president of Marketing for Philips North America. “Together, we can help imaging centers thrive in this new era of value-based medicine by improving workflow and patient care to drive better clinical and financial outcomes.”

RBMA provides support to thousands of radiology business professionals in the U.S. annually through programs and resources that address changing industry trends. Philips supports this effort by contributing content on topics that are relevant to the RBMA community and encourages the members to share success stories on how facilities have grown and utilized unique imaging solutions to build referrals and drive new business.

“Partnering with Philips further validates our mission of providing exceptional education to radiology business professionals,” said RBMA president Tom Dickerson, Ed.D. “Our members look to experts like Philips for the necessary guidance and knowledge to successfully operate their imaging facilities.”

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About RBMA

Founded in 1968, the Radiology Business Management Association is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. RBMA represents more than 2,300 radiology practice managers and other radiology business professionals. Its aggregate influence extends to more than 24,000 radiologic technologists and 26,000 administrative staff and physicians. RBMA is the leading professional organization for radiology business management and is recognized for its radiology-specific educational programs, products and services, publications and data. The resources and solutions RBMA offers its members and the broader health care community are helping to shape the profession’s future.