4. Innovate to stimulate circularity
There are many opportunities for encouraging innovation to change our relationship with our ecosystem, by using new technologies that enable more circular business models. COVID-19 has seen a sudden and dramatic shift towards home working, remote healthcare, and digital virus-tracking, and we can take these lessons forward into the recovery. We need to encourage the use of new, competitive technologies to reduce energy consumption, to harvest and re-use materials, scale the availability of green energy sources, expand lifecycles of products, and reduce waste. The technology breakthroughs are within reach; we just need to invest in and adopt them.
As we move towards recovery from COVID-19, we must embrace the future, and not postpone the inevitable by hanging on to the past. We must reject waste and adopt circularity. By leveraging all the knowledge, power and influence we have to push forward on these priorities we can build a circular economy. It will take deep collaboration between business, government and civil society, but the rewards will be well worth it; a stronger ecosystem that will be resilient for the decades to come, and a world where people and nature can live together in harmony. Will you join us in going circular?