Amsterdam, the Netherlands - Royal Philips (NYSE: PHG, AEX: PHIA), today released the findings of its fifth annual Philips Global Beauty Index, surveying over 12,000 women from 12 different countries. The extensive international study  explores the attitudes and perceptions of women from around the globe, to uncover how they define beauty, the role it plays in their lives and how the industry is supporting them.
This year, Philips gazed into the future, examining the evolution of beauty routines globally and the important role that technology and personalization are set to play. The findings reveal the developments women are most excited to see, in addition to how perceptions of beauty are being redefined. It further shows how technology is helping women to make more informed choices about products, influencing where, how and when women are getting their beauty knowledge.