Philips Brings Innovation and Entertainment to CDA Presents: The Art and Science of Dentistry, with Freestyle Artist Harry Mack

ANAHEIM, CA. – Royal Philips (NYSE: PHG, AEX: PHIA) a global leader in oral healthcare, remixed their typical trade show booth by bringing mic-drop worthy entertainment to CDA Presents: The Art and Science of Dentistry, the annual California Dental Association trade show held May 14-16 at the Anaheim Convention Center. Philips partnered with freestyle artist Harry Mack, whose raps have garnered over 2.5 billion views online, to anchor a multi-faceted booth experience, creating memorable moments that connected dental professionals with clinically proven oral care technology.


At the heart of the Philips booth experience was a comprehensive showcase of next-generation oral health solutions, including the Sonicare 7400 and 6300 electric toothbrushes. The newest in the Sonicare range, they have advanced features and personalization capabilities to help dental professionals confidently recommend power brushing solutions to their patients. Also featured was the Zoom! Take-Home whitening assortment, which recently relaunched with new claims substantiated by a new clinical study. 


To anchor the experience and elevate awareness of these breakthrough solutions, Philips partnered with freestyle artist Harry Mack, whose performances generated buzz not only in person but also on social media. Guests who experienced Mack’s genius firsthand called out words – many with a dental theme – which Mack expertly wove into freestyle raps. Philips and Mack seamlessly blended entertainment with product education in a professional setting.


“Performing at the Philips Sonicare booth was one of those experiences that reminded me why I love doing this. Every freestyle I do is built entirely from the people in the room — their words, their energy, their reactions – and the dental professionals at CDA brought it. When you're rapping about things that actually matter to someone's world, it stops being a performance and starts being a real connection. Philips Sonicare is all about creating products that allow users to truly “feel the care,” and I definitely felt it on-site that day. Also, the toothbrush is fire! I feel like I just left the dentist after every time I brush." – Harry Mack, Freestyle Artist.
For more information about Philips Sonicare toothbrushes and oral healthcare solutions, visit PhilipsOralHealthcare.com.