Shopping cart

There are currently no items in your shopping cart.

    GoPure Style Car air purifier


    Goodbye airborne microbes. Breathe healthy air

    The GP5611 with its advanced SaniFilter Plus and UV-C light, removes and deactivates viruses and bacteria, in just 5 mins it safely eliminates 99.9% of microbes through UVC light*1+2 The HESAMax technology removes chemicals and odors 24/7.

    See all benefits

    Bundle bonus Make it a bundle and get 1 item for free

    Discover your savings when you bundle the below products together

    Bundle price

    Skip this

    Choose one of the following: Choose one of the following products:

    Add accessories

    GoPure Style
    - {discount-value}

    GoPure Style

    Car air purifier


    recurring payment

    Goodbye airborne microbes. Breathe healthy air

    Eliminates microbes by filtration and UV-C light

    • 0.004µm particle filtration
    • UV-C LED light
    • HESAMax technology
    • 24/7 air refresh action
    SaniFilter Plus captures > 99% of 0.004µm particles*3

    SaniFilter Plus captures > 99% of 0.004µm particles*3

    The SaniFilter Plus captures an astonishing 99% of ultra fine particles floating in the air inside your car as small as 0.004µm*3, 40x smaller than SARS-causing Coronavirus and 100x smaller than bacteria. Effectively captures microbes from the air passing through the filter.

    UV-C light eliminates 99.9% of viruses and bacteria*1+2

    UV-C light eliminates 99.9% of viruses and bacteria*1+2

    Harmful microbes are eliminated by intense UV-C LED light. Focused on the 270-280nm ultraviolet wavelength, the UV-C beams penetrate and disrupt the DNA and RNA of viruses and bacteria. Tested in independant laboratory the UV-C light beam eliminates 99.9% of viruses and bacteria.*1+2

    HESAMax technology neutralizes targeted chemicals*4

    HESAMax technology neutralizes targeted chemicals*4

    The HESAMax technology is designed to specifically target harmful gases and odors in your car. The unique materials used in the HESAMax cartridge neutralize even small molecule chemicals at a very high efficiency. Tested against industry standards,*4 this advanced HESAMax cartridge is proven to be superior at removing formaldehyde, toluene, and TVOCs. So you and your family breathe healthier air when you drive.

    Absorbs 30x more formaldehyde compared with carbon bags

    Absorbs 30x more formaldehyde compared with carbon bags

    Compared to the carbon bags commonly used in other purification devices, the dual-power HESAMax has a much larger capacity, able to absorb 30 times*4 more formaldehyde. This means the cartridge lasts much longer than standard carbon bags.

    Advanced design makes UVC technology safe to use

    The GoPure GP5611 kills microbes with UV light. It does this safely and effectively because the microbes are destroyed inside the device (laboratory tests prove zero leakage of UV light). With no risk of exposure to UV light, the device is safe for all passengers in your car, whether they’re one month or 100 years old.

    LED technology means no toxic ozone and mercury

    Ionizers and traditional UVC mercury lamps emit harmful ozone as a by-product of the light generating process. The GoPure GP5611 uses modern LED technology so emits zero ozone, making it safe to use inside a car. And because of the complete absence of mercury to generate UV light, it is a toxin-free air purification system.

    Bionic enzyme technology neutralizes chemicals 24/7

    Containing 2 types of HESA material, the dual-power HESAMax cartridge removes chemicals and odors 24 hours a day, even when the device is switched off. The bionic white beads contain an active protein enzyme, a bionic technology that simulates the human body’s reaction to formaldehyde. This draws formaldehyde from the air, breaking it down and safely locking it up in the cartridge. Black de-odor beads also actively absorb unpleasant smells from smoking or pet hair at a high efficiency. So the cartridge neutralizes formaldehyde and odors (toluene, TVOCs and ammonia), 24/7*3

    Easily install in a cup holder in just 10 seconds

    Simply slide the GoPure Style GP5611 into a cup holder and connect the USB-C power cable. Once connected with this 5V cable, the device works automatically, turning on and off with your ignition. The stylish, contemporary and compact design will also look great in your car.

    Longer-lasting filter requires fewer changes

    You should replace the filter approximately every 12 months, to make sure the device continues to efficiently clean the air you breathe. The UVC LED lasts so long that you don’t even need to worry about changing it.

    Technical Specifications

    • Marketing specifications

      Expected benefits
      Eliminate airborne viruses*1+2
      Product highlight
      UV-C light
    • Product description

      Automatic On/Off
      CE, RoHS, EMC
      Filter Lifetime
      Recommended 12 months
      Filter replacement indicator
      Blue light blinking
      Noise level (CA test, Silent)
      32.2 dBA
      Noise level (CA test, Turbo)
      41.8 dBA
      Power [W]
      Speed settings
      2, Silent & Turbo
      Car air purifier
      Voltage [V]
      5V DC
    • Performance

      Captures 0.004um fine particle
      Bacteria elimination rate
      Virus elimination rate
    • Logistic data

      Quantity in box
      EAN1 (EMEA)
      EAN3 (EMEA)
      Reference (Order entry)
      Ordering code GOC
    • Replacement

      Filter name
      SaniFilter Plus
      Filter type
      Filter dimension
      HESA box name
      HESAMax cartridge
      HESA box type
      HESA box dimension
    • Accessories in the box

      Power cable length
      1m  m
    • Weight and dimensions

      Product dimensions (LxWxH)(mm)
      Product weight (g)
      Box dimensions (LxWxH)(mm)
      Box weight (incl. product) (g)

    Suggested products

    Recently viewed products

    • *1 UVC eliminates 99.9% viruses and bacteria. Tested in independent laboratory for H1N1 virus destruction rate of 99.9%, according to National Health Ministry of China, Technical Standard For Disinfection 2002.
    • *2 Tested according to GB15981-1995 at an independent laboratory on bacteria destruction rate. Captures 0.004µm fine particles.
    • *3 Tested filter's particle 1-pass removal efficiency at IUTA lab in Germany in 2020: sizes of viruses and bacteria published in the World Health Organization (WHO) in 2008 Microbiological Risk Assessment Report.
    • *4 Tested at independent laboratory according to QB/T2761-2006 standard, HESA material without active airflow, on gas removal rate over 24h. Capacity comparing to the common activate carbon material with the same weight. Benchmarking test conducted at internal test lab.
    Back to top

    Our site can best be viewed with the latest version of Microsoft Edge, Google Chrome or Firefox.