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Toothbrushing

Sonicare cleans what others can't1

By Philips

•

09/01/2026

•

5-7 min. read

Sonicare cleans what others can't

No. 1 Dental Professional recommended sonic toothbrush brand worldwide

At a glance

  • What makes it Sonicare?
  • Engineered for care you can count on.
  • We can do all that, while keeping it gentle.
  • Switching to Sonicare is simple.
  • Brush with 30+ years of Research & Development in your hand.

What makes it Sonicare?

Sonicare cleans what others can't1 and what makes us unique is our Sonicare Fluid Action. It supports the bristles to clean by driving fluid deep between teeth and along the gumline. Gently removes up to 2000% plaque more than a manual toothbrush2.

Engineered for care you can count on.

Hard-to-reach places deserve a thorough clean, too. Next-Generation Sonicare Technology automatically adjusts motor power to help maintain cleaning performance as you brush. It’s engineering you may never notice, but important to deliver consistent and reliable care everyday.

We can do all that, while keeping it gentle.

Effective cleaning and gentle brushing belong together. On Sonicare models with a pressure sensor, feedback lets you know when you’re pressing too hard and need to ease off. So you can brush gently and confidently, with less guesswork.

Switching to Sonicare is simple.

The switch from a manual toothbrush starts with something familiar: an elongated brush head. Guide it slowly along your teeth with light pressure, letting the sonic bristle movements do the brushing. A simple technique very similar to your current routine.

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Brush with 30+ years of Research & Development in your hand.

Decades of research and developed alongside dental professionals, our expertise shapes the details - from the design of the bristles to the feel of the brush head and even the sound of its sonic vibrations. More than 30 years of learning, brought into your everyday routine.

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Good care gets people talking.

An experience worth sharing, in their own words. Hear from dental professionals and people who use Sonicare every day about the difference it makes to their daily care.

Good care gets people talking.

  • Prof. dr. Iain Chapple, Birmingham University United Kingdom:

    “I love the feedback screen. It is a game changer in personalised biofeedback and a security blanket that will change patient behaviour and improve oral health.”

  • Esquire’s Best Luxury Smart Electric Toothbrush:

    “I’m not exaggerating when I say this electric toothbrush has changed my life. The DiamondClean 9900 knows exactly which part of my mouth I’m brushing and how much longer I need to brush."

  • Good Housekeeping Beauty Awards:

    “My teeth felt so much cleaner than with other electric toothbrushes—I was impressed that it effectively cleaned all parts of my teeth.”

Find the Sonicare that feels right for you.

Find the Sonicare that feels right for you.

Care is personal. Your needs, your routine. Explore the Philips Sonicare range to find the combination of features that suits your needs and brushing preferences.

Discover more

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Disclaimers

  1. Vs. manual toothbrush. 

  2. With A3 all-in-one brush head.