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    Smiling patient holding a shade guide close to her smile

    Professional teeth whitening

    Delivering safe and effective teeth whitening

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    Professional whitening solutions

    Patient whitening their smile with Zoom! WhiteSpeed

    Zoom! In-Office

    • Achieve your whitest smile in a single visit

    Patient applying whitening gel to customized tray

    Zoom! Take-Home custom tray

    • Professionally made custom trays ensure a perfect fit for great whitening results

    • Flexible choice of treatment options – from 30 minutes a day to overnight

    Philips Sonicare ExpertClean power toothbrush with accessories

    Sonicare Take-Home semi-custom tray

    • Easy-to-mold trays in the comfort of your own home
    • First whitening results in just 3 days and full results in 9 days

    No 1 Dental recommended icon

    Philips Zoom! is the #1 patient-requested professional whitening brand in the U.S.*

    * Among dental professionals who have patients requesting specific brands of whitening.

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    Dentist-developed gel

    Removes years of stains.

    Our innovative gel has molecules that move beyond the surface of your teeth, working remove stains from wine, coffee and tobacco built up over time.  Pick the treatment that works best for you to unlock your brightest smile.

    Dentist-developed gel


    Learn more about teeth whitening

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    Teeth whitening

    How Does Teeth Whitening Work?

    Dental professional holding a shade guide in front of a patient’s smile

    Teeth whitening

    What Is The Best Way To Whiten Teeth?

    Man applying whitening gel to a custom tray

    Teeth whitening

    Is Teeth Whitening Safe?

    Real people, real whitening results

    dani image

    Rosa, 26

    5 shades whitened

    Her treatment:
    NiteWhite 22% CP take-home

    I’m more confident and that just feels so much better.

    jonathan image

    Johnathan, 28

    10 shades whitened

    His treatment:
    Ultimate Protocol

    The results I saw were immediate.

    diana before and after

    Due to significant restorative work and a history of gum disease, Diana had always been hesitant to whiten. Now, she will continue with her restorations to match her whiter smile.

    david before and after

    After using Philips Zoom take-home for two weeks, David’s smile was 13 shades whiter.

    allen before and after

    A self-proclaimed "dentistphobe," Allen decided on a whim to try whitening to freshen up his appearance. 

    patients before and after

    Before her college graduation, Dani touched up her smile with Philips Zoom. 

    Explore more Philips Oral Healthcare products

    Sonicare power toothbrushes aligned on a countertop

    DiamondClean Prestige

    Experience 20x more plaque removal

    Sonicare Power Flossers arranged on a countertop

    Powered toothbrushes

    Explore toothbrushes for the whole family

    Sonicare Power Flossers arranged on a countertop

    Power Interdental

    Discover our power flosser range

    Frequently asked questions

    What is unique about Philips' whitening formulation?

    Philips is the only whitening brand that features the power of three: Amorphous Calcium Phosphate (ACP), Fluoride and Potassium Nitrate for the healthiest way to whiten teeth.

    What is the difference between Hydrogen Peroxide and Carbamide Peroxide?

    Hydrogen peroxide is great for treating yellow and brown stains and is highly potent for a short period of time (within 30-60 minutes) and best for patients who need or want short wear times. Carbamide peroxide has to break down into hydrogen peroxide and urea which extends the effectiveness of the hydrogen peroxide over a longer time (up to 5-6 hrs.). This is best for patients who have darker stains and need or want to wear the trays for 2-4 hours (or overnight). Darker stains whiten faster with carbamide peroxide as the teeth are in contact with the active peroxide longer.

    What whitening treatments does Philips offer?

    Philips Zoom! In-Office: Philips Zoom WhiteSpeed is cutting-edge technology that delivers exceptional results in less than one hour. In just one office visit patients will see a result of up to 8 shades whiter.


    Philips DayWhite (6%, 9.5%, 14%): Philips Zoom DayWhite take-home treatment uses Hydrogen Peroxide to help patients achieve their whiter smile with a shorter daily wear time.  Recommended wear time: 6% (30-60 minutes daily. Optimum results within two weeks), 9.5% (30-60 minutes daily. Optimum results within 2 weeks), 14% (30 minutes daily. Optimum results within two weeks). 

    Philips NiteWhite (10%, 16%, 22%): Philips NiteWhite take-home treatment uses Carbamide Peroxide to help patients achieve a whiter smile, gently and with less sensitivity.
    Recommended wear time: 10% (Overnight or 2-4 hours daily. Optimum results within two weeks), 16% (Overnight or 2-4 hours daily. Optimum results within two weeks), 22% (Overnight or 2-4 hours daily. Optimal results within 2 weeks).


    Zoom Delivered: Philips Zoom Delivered is a service that allows patients to get professional custom trays and Philips Zoom whitening gels delivered directly to their home. With Zoom delivered, and in partnership with a lab, we'll make the custom trays and ship them with the same whitening take-home products offered to dental offices today, packaged a bit differently and delivered direct to either the office or patient.

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