Market assessment: A clear view of the services required and patient volumes anticipated for the new full-service medical facility.
Population and demographic trends: Information about projected population numbers and demographic shifts from 2015-2040 for the hospital county.
Market and competitor assessment: Research on key patient segments, market characteristics, volume trends and projections to determine the type and volume of medical specialties required to serve future patient groups.
Community perception: Collection and analysis of information from national and local surveys, as well as interviews and observations of staff and patients at the hospital.
Staff insights: Analysis of feedback from staff surveys and interviews to gain insights into how staff value the hospital and its working environment.